Ski & Snowboard Expo

Skiers hang out at the New Hampshire section of the Boston.com Ski & Snowboard Expo as the valley’s Shark Martin performs. (MARTY BASCH PHOTO)

The valley’s ski season for many starts with about a three-hour drive south to Boston for the annual Boston.com Ski & Snowboard Expo, where pressing the flesh and filling a bag with pens and bumper stickers is a rite of passage.

Valley ski area managers and front line warriors spend four days pimping their resorts, the valley, the White Mountains and the state to the number one tourism market: Massachusetts.

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