AI models derive their assumptions from English-language sources based in the United States.

A friend in Indonesia recently told me about a conversation he had with ChatGPT. He had typed a question in Indonesian – Bahasa Indonesia – about how to handle a difficult family dispute. The chatbot responded fluently, in perfect Indonesian, with advice about communication strategies and conflict resolution. The grammar was flawless. The tone was appropriate. And yet something felt off.

What the AI offered was advice rooted in American cultural assumptions: prioritize your own preferences, communicate directly, and if family members don’t respect your boundaries, consider cutting them off.

Originally published on theconversation.com, part of the BLOX Digital Content Exchange.

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