NBC News’ Today has reason to celebrate, as the show claimed the top spot for the week of May 11 and was the only morning show to post growth in total viewers and the coveted Adults 25-55 demographic.

According to AdWeek, citing Nielsen’s national live+same-day big data plus program ratings, Today averaged 2.99 million total viewers and 617,000 demo viewers for the week of May 11. This was down 2 percent in total viewers compared to the week before, but up 18 percent in the key demo.

Originally published on tvinsider.com, part of the BLOX Digital Content Exchange.

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