It’s hard to imagine a new automaker competing on U.S. soil without offering a pickup truck. SUVs are a close second in terms of consumer popularity and most manufacturers offer one in name if not in execution. For example, a Mini Countryman AWD is more of a caricature of a small car having more in common with a crossover than a sporty hatchback.

Volkswagen offers a couple SUVs with weird names like Tiguan and Touareg (no longer available in the U.S) and their larger Atlas (a strangely common-sounding name) but no pickups, despite a robust commercial vehicle division in much of the rest of the world.

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