New car manufacturers go to great lengths to keep new models out of the public eye until the time is right. Hype and suspense are as much a part of the introduction process as the vehicle itself, kind of like a modern-day gender reveal, automotive-style.
Automakers camouflage their prototype vehicles even when operating them on private testing grounds to fool the paparazzi and make extensive use of focus groups, all very secretively, to make a splash with the media and consumers when the big day arrives.
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