The criteria for a pickup truck was simple: an inexpensive, purposeful vehicle without frills that a tradesman (or woman) could buy without breaking the bank, constructed of rugged materials in and out, and possible for the owner to economically perform maintenance and repairs. It was a vehicle that was sold with a menu of reasonable options available individually rather than in packages strictly designed for the manufacturer’s profit.

This was when brands like International Harvester and Studebaker roamed the streets and farm fields. Big-rig manufacturers even got in on the small truck scene with names like Diamond T and Mack edging into the 1-ton arena.

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