1948_Playboy_Convertible.jpg

The Playboy convertible was designed to be an affordably priced small car with a single-row bench seat and America’s first retractable hardtop convertible as standard equipment. (WIKIPEDIA PHOTO)

The years following World War II were optimistic and prosperous. The suburbs were growing, the two-car family was becoming normal, and the public was hungry for cars. The war years shifted manufacturing from consumer goods to materiel in support of the military, and when peace broke out so, too, did opportunity.

In this fertile automotive soil, three car guys — Louis Horwitz, a former Packard dealer; Charles D. Thomas, a former Pontiac engineer; and Norman Richardson, a skilled mechanic — planted the seed of the Playboy Motor Corp. in 1947, no connection to the “lifestyle” magazine of the same name founded six years later. Or is there?

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