In his 1661 treatise Fumifugium, John Evelyne described health risks from breathing coal smoke.
              University of California San Diego Libraries/Wikimedia

If you follow the Trump administration’s social media posts, you might spot its new mascot: a cartoon lump of coal with big eyes and babylike features. “Coalie” sparked a backlash almost as soon as Interior Secretary Doug Burgum debuted it for the Office of Surface Mining and Reclamation Enforcement in early 2026.

Coalie’s design draws on a type of Japanese anime called Kawaii, a word meaning “cute” or “adorable.” It’s the latest in the White House’s efforts to pass off coal as harmless, despite the well-established environmental and human health harms of mining and burning the fossil fuel.

Originally published on theconversation.com, part of the BLOX Digital Content Exchange.

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