Smells like trust: Why sensory cues shape public perception of indoor air quality
kAm(96? :E 4@>6D E@ :?5@@C 2:C BF2=:EJ[ A6C46AE:@? @7E6? 368:?D H:E9 E96 D6?D6D] %96 =2E6DE C6D62C49 D9@HD E92E p>6C:42?D A2J 4=@D6 2EE6?E:@? E@ H92E E96J 42? D>6== @C D66 :? 2 C@@>[ C6=J:?8 @? E9@D6 4F6D E@ 564:56 H96E96C 2 DA246 766=D D276] %96 ?@D6[ :E EFC?D @FE[ <?@HD—@C 2E =62DE :E =625D E96 H2J]k^Am
kAm%96 k2 9C67lQ9EEADi^^8AD2:C]4@>^3=@8D^a_ad\8AD2:C\:?5@@C\2:C\BF2=:EJ\C6A@CEQma_ad x?5@@C p:C "F2=:EJ !6C46AE:@? #6A@CEk^2m[ AF3=:D965 3J k2 9C67lQ9EEADi^^8AD2:C]4@>^Qmv!$ p:Ck^2m[ 2 AC@G:56C @7 :?5@@C BF2=:EJ D@=FE:@?D[ 7@F?5 E92E F?A=62D2?E @5@CD @FEH6:89 6G6? 2 <?@H? G:CFD 2D 2 56E6CC6?E] r@?5F4E65 :? |2J a_ad 3J E96 E9:C5\A2CEJ A=2E7@C> !@==7:D9[ E96 DFCG6J @7 `[___ &]$] 25F=ED C6G62=65 E92E c`T D2:5 325 D>6==D H@F=5 AC6G6?E E96> 7C@> C6EFC?:?8 E@ 2 AF3=:4 DA246[ 4@>A2C65 E@ ;FDE bcT H9@ 4:E65 2 G:CFD @FE3C62<]k^Am
k7:8FC6mk:>8 DC4lQ9EEADi^^:>286D]DE24<6C]4@>^H^`ag_^:>286D^DE@C:6D^a_ad^_h^ae^8AD\2:C\D>6==D\=:<6\ECFDE\`]A?8Q 2=ElQs2E2 492CE D9@H:?8 H92E 2:C BF2=:EJ :DDF6D H@F=5 >@DE =:<6=J 42FD6 2G@:5:?8 C6EFC?:?8 E@ 2 8J>[ DE@C6[ @C @77:46]Q DEJ=6lQH:5E9i `__TQ ^mk7:842AE:@?mv!$ p:Ck^7:842AE:@?mk^7:8FC6m
kAm%9:D >2C<D 2 AC@7@F?5 D9:7E :? 9@H ECFDE :D 7@C>65[ A2CE:4F=2C=J :? 2 A@DE\A2?56>:4 D@4:6EJ E92E C6>2:?D 9JA6C2H2C6 @7 962=E9 C:D<D]k^Am
kAm$6?D@CJ A6C46AE:@? 92D 364@>6 E96 AF3=:4’D AC:>2CJ 7:=E6C 7@C 564:5:?8 H96C6 E96J 766= D276] !6@A=6 >:89E ?@E D66 E96 2:C[ 3FE E96J’C6 ;F58:?8 :E 6G6CJ E:>6 E96J DE6A :?E@ 2 DE@C6[ D49@@=[ 8J>[ @C 2:CA@CE] %9:D ?6H C6=:2?46 @? D6?D@CJ 4F6D :D 2 A@H6C7F= 3692G:@C2= D:8?2= 7@C 3FD:?6DD6D[ :?DE:EFE:@?D[ 2?5 724:=:EJ @A6C2E@CD] xE :?5:42E6D 2 8C@H:?8 56>2?5 ?@E ;FDE 7@C 4=62? 2:C[ 3FE 7@C 4@?7:56?46 :? :E]k^Am
k9bm%96 x?G:D:3=6 q64@>6D %2?8:3=6k^9bm
kAm%96 2G6C286 A6CD@? 5@6D?’E H2=< :?E@ 2 C6DE2FC2?E 2?5 2D< 7@C 2? 2:C BF2=:EJ C6A@CE] %96J ?@E:46 :7 :E D>6==D 7C6D9[ :7 E96 2:C 766=D DEF77J[ @C :7 D@>6@?6 ?62C3J :D 4@F89:?8] %96D6 :>>65:2E6[ E2?8:3=6 6IA6C:6?46D 7@C> E96 7@F?52E:@? @7 E96:C ;F58>6?E]k^Am
kAm%96 C6A@CE 9:89=:89ED E92E cdT @7 p>6C:42?D 2C6 >@DE =:<6=J E@ E9:?< 23@FE 2:C BF2=:EJ H96? E96 2:C D>6==D DEC2?86 @C DE2=6] u@C ?62C=J 92=7 @7 E96 A@AF=2E:@?[ A@@C D46?E[ ?@E G:D:3=6 5FDE @C D4:6?E:7:4 DE2ED[ :D E96 7:CDE C65 7=28] tG6? >@C6 E6==:?8[ cgT D2:5 @55 D>6==D @C DEF77:?6DD H@F=5 >2<6 E96> DFDA64E E92E D@>6E9:?8 :D HC@?8 H:E9 2 3F:=5:?8’D 2:C] ~?=J agT D2:5 E96 D2>6 23@FE D@>6@?6 4@F89:?8[ 2?5 ;FDE `bT H6C6 :?7=F6?465 3J E96:C @H? 2==6C8:4 C624E:@?D]k^Am
kAm%9:D F?56CD4@C6D 2 C62=:EJ 3FD:?6DD6D >FDE 2446AE] (96? A6@A=6 D6?D6 E92E E96C6 2C6 2:C BF2=:EJ :DDF6D[ E96 52>286 E@ ECFDE :D 2=C625J 5@?6] %96C6 >2J 36 ?@ H2C?:?8[ ?@ BF6DE:@?[ 2?5 ?@ 4@>A=2:?E[ ;FDE 2 4FDE@>6C BF:6E=J 564:5:?8 ?@E E@ C6EFC?] qFD:?6DD6D E92E @G6C=@@< E96 G2=F6 @7 D6?D@CJ C62DDFC2?46 C:D< 36:?8 >:D;F5865[ ?@E 3642FD6 E96J =24< AC@A6C 7:=EC2E:@? @C >@?:E@C:?8[ 3FE 3642FD6 @7 E96 23D6?46 @7 D:8?2=D 4FDE@>6CD 42? 6IA6C:6?46 7:CDE92?5]k^Am
k9bm%CFDE xD {@42=[ }@E v=@32=k^9bm
kAmp?@E96C DEC:<:?8 :?D:89E 7C@> E96 C6A@CE :D E96 @G6CH96=>:?8 AC676C6?46 7@C 9@>6 2:C @G6C D92C65 DA246D] |@C6 E92? 92=7 @7 p>6C:42?D WdeTX ECFDE E96 2:C :? E96:C @H? 9@>6D >@C6 E92? :? AF3=:4 A=246D[ 2?5 @?=J hT 36=:6G6 AF3=:4 DA246D 92G6 36EE6C 2:C DJDE6>D]k^Am
kAm%9:D ECFDE 82A :D 6DA64:2==J DE2C< :? A=246D H96C6 A6@A=6 DA6?5 D:8?:7:42?E E:>6 @C 6?4@F?E6C 4C@H5D] w@DA:E2=D[ 2:CA@CED[ 2?5 D49@@=D E@AA65 E96 =:DE @7 =@42E:@?D H96C6 A6@A=6 2C6 >@DE 4@?46C?65 23@FE 2:C BF2=:EJ] %96 6>@E:@?2= H6:89E @7 E96D6 6?G:C@?>6?ED[ H96E96C 5F6 E@ GF=?6C23:=:EJ[ 56?D:EJ[ @C C6AFE2E:@?[ 255D E@ E96 AC6DDFC6 7@C G:D:3=6[ C62DDFC:?8 2:C BF2=:EJ >62DFC6D]k^Am
kAmtG6? C6E2:=6CD 2C6 ?@E :>>F?6] $>2==6C 3@FE:BF6D 2?5 3:8\3@I DE@C6D C2?<65 2>@?8 E96 =62DE ECFDE65 6?G:C@?>6?ED 7@C 2:C BF2=:EJ >2?286>6?E] %96D6 A6C46AE:@?D 2C6 D92A:?8 4@?DF>6C 3692G:@C 2E E96 4964<@FE 4@F?E6C 2?5 36J@?5]k^Am
k9bmp:C *@F r2? %CFDE xD p:C *@F r2? $66k^9bm
kAm%96C6 :D[ 9@H6G6C[ 2 4=62C A2E9 7@CH2C5] p>6C:42?D 2C6 =@@<:?8 7@C D:8?2=D E92E 62C? E96:C ECFDE] |@C6 E92? e_T @7 A6@A=6 D2:5 E96J’5 ECFDE 2 DA246 >@C6 :7 E96J <?6H :E >@?:E@C65 :?5@@C 2:C BF2=:EJ[ 2?5 edT 36=:6G6 2:C D4@C6D D9@F=5 36 AF3=:4=J 5:DA=2J65[ >F49 =:<6 C6DE2FC2?E 962=E9 8C256D]k^Am
k7:8FC6mk:>8 DC4lQ9EEADi^^:>286D]DE24<6C]4@>^H^`ag_^:>286D^DE@C:6D^a_ad^_h^ae^8AD\2:C\D>6==D\=:<6\ECFDE\c]A?8Q 2=ElQ!:6 8C2A9 D9@H:?8 A6C46?E286 @7 28C66>6?E @? D9@F=5 3FD:?6DD6D D9@F=5 36 C6BF:C65 E@ AF3=:4=J 5:DA=2J 9@H H6== E96J >2:?E2:? 2:C BF2=:EJ WD:>:=2C E@ C6DE2FC2?E 962=E9 C2E:?8DX]Q DEJ=6lQH:5E9i `__TQ ^mk7:842AE:@?mv!$ p:Ck^7:842AE:@?mk^7:8FC6m
kAm%9:D 42== 7@C EC2?DA2C6?4J C67=64ED 2 56>2?5 7@C C62DDFC2?46[ ?@E ;FDE C6DF=ED] !6@A=6 H2?E G:D:3=6 AC@@7 E92E 4=62? 2:C :D 2 AC:@C:EJ] uC@> H2==\>@F?E65 >@?:E@CD E@ A@DE65 7:=EC2E:@? C2E:?8D[ E96 56>2?5 7@C 2>3:6?E G2=:52E:@? :D 8C@H:?8] (96? :?5@@C 2:C BF2=:EJ >@G6D 7C@> 36:?8 9:556? :? w'pr D496>2E:4D E@ 36:?8 2 G:D:3=6 A2CE @7 E96 4FDE@>6C 6IA6C:6?46[ 3FD:?6DD6D 82:? 2 4@>A6E:E:G6 6586]k^Am
kAm%96 D2>6 :D ECF6 7@C k2 9C67lQ9EEADi^^8AD2:C]4@>^3=@8D^E96\4C:E:42=\C@=6\@7\:2B\:?\D49@@=DQm:?5@@C 2:C BF2=:EJ :? D49@@=Dk^2m[ H96C6 ffT @7 C6DA@?56?ED H2?E >2?52E@CJ E6DE:?8 2?5 C6A@CE:?8[ 2?5 :? 2:CA@CED[ H96C6 fgT D2J G:D:3=6 4=62?\2:C 677@CED H@F=5 >2<6 E96> 766= >@C6 4@>7@CE23=6] tG6? E96 H@C<A=246 :D F?56C E96 >:4C@D4@A6[ H:E9 dbT @7 A6@A=6 D2J:?8 36EE6C\D>6==:?8 2:C 3@@DED E96:C AC@5F4E:G:EJ 2?5 7@4FD]k^Am
k9bmr=62? p:C sC:G6D q692G:@Ck^9bm
kAm%CFDE :? 2:C BF2=:EJ :D ?@H 2? 24E:G6 564:D:@? 5C:G6C] %H@\E9:C5D @7 p>6C:42?D D2J E96J H@F=5 DH:E49 8J>D 7@C 36EE6C 2:C 7:=EC2E:@?[ 6G6? :7 :E 42>6 H:E9 2 9:896C 4@DE] p D:>:=2C ?F>36C D2J E96J H@F=5 49@@D6 C6DE2FC2?ED[ 4276D[ @C 9@E6=D 32D65 @? 25G6CE:D65 2:C BF2=:EJ 677@CED]k^Am
kAmqFD:?6DD6D D9@F=5 =@@< 2E :?5@@C 2:C BF2=:EJ 2D 2? @AA@CEF?:EJ] %96 3C2?5D E92E 6>365 4=62? 2:C :?E@ E96:C 4FDE@>6C 6IA6C:6?46 2C6 62C?:?8 =@J2=EJ[ 25G@424J[ 2?5 C6A62E G:D:ED] %9@D6 E92E EC62E :E 2D 2? 27E6CE9@F89E C:D< =@D:?8 C6G6?F6[ C6AFE2E:@?[ 2?5 ECFDE]k^Am
k9bmp }6H $E2?52C5 7@C $92C65 $A246Dk^9bm
kAm%96 C6A@CE’D 7:?5:?8D A2:?E 2 4=62C A:4EFC6i !6@A=6 2C6 ?@ =@?86C 4@?E6?E E@ 2DDF>6 E96 2:C E96J 3C62E96 :D D276] %96J H2?E E@ D6?D6 :E] %96J H2?E E@ D66 AC@@7] %96J H2?E E@ <?@H E92E E96 DA246D E96J :?923:E 2C6 36:?8 24E:G6=J >2:?E2:?65 H:E9 E96:C 962=E9 2?5 4@>7@CE :? >:?5]k^Am
kAm%9:D D9:7E :D ?@E E6>A@C2CJ] }62C=J f :? `_ C6DA@?56?ED D2:5 C646?E 4C:D6D[ 7C@> H:=57:C6D E@ 5:D62D6 @FE3C62<D[ 92G6 >256 E96> >@C6 >:?57F= @7 E96:C :?5@@C 2:C]k^Am
k7:8FC6mk:>8 DC4lQ9EEADi^^:>286D]DE24<6C]4@>^H^`ag_^:>286D^DE@C:6D^a_ad^_h^ae^8AD\2:C\D>6==D\=:<6\ECFDE\b]A?8Q 2=ElQs2E2 8C2A9 D9@H:?8 A6C46?E286 @7 C6DA@?56?ED E92E 92G6 364@>6 >@C6 >:?57F= @7 E96:C :?5@@C 2:C]Q DEJ=6lQH:5E9i `__TQ ^mk7:842AE:@?mv!$ p:Ck^7:842AE:@?mk^7:8FC6m
kAmp:C BF2=:EJ :D ?@H 2 A6C>2?6?E A2CE @7 E96 AF3=:4’D D276EJ C252C] !6@A=6 2C6 E9:?<:?8 23@FE E96 2:C >@C6 @7E6?[ 2D<:?8 >@C6 BF6DE:@?D[ 2?5 7@C>:?8 DEC@?86C @A:?:@?D 23@FE H96C6 E96J 766= D64FC6]k^Am
kAmqFD:?6DD6D E92E C:D6 E@ >66E E9:D 6IA64E2E:@? H:== 3F:=5 D276C 6?G:C@?>6?ED 2?5 =2DE:?8 ECFDE] %96 <6J =:6D :? 2=:8?:?8 @A6C2E:@?2= 6I46==6?46 H:E9 D6?D@CJ 6IA6C:6?46] r=62? 2:C 92D E@ 766= 4=62?] xE 92D E@ D>6== 4=62?] xE 92D E@ 36 4@>>F?:42E65 :? H2JD E92E C62DDFC6 2?5 C6D@?2E6]k^Am
k9bmr=@D:?8 E96 r@?7:56?46 v2Ak^9bm
kAm!6C46AE:@? >2J ?@E 2=H2JD 2=:8? H:E9 D4:6?E:7:4 724E[ 3FE :E D92A6D 3692G:@C 2== E96 D2>6] x? E96 23D6?46 @7 G:D:3=6 52E2[ A6C46AE:@? 5C:G6D A6@A=6 E@ 2DDF>6 E96 H@CDE] u@C 4@>A2?:6D 24C@DD C6E2:=[ 65F42E:@?[ 9@DA:E2=:EJ[ 2?5 36J@?5[ E9:D >62?D :?5@@C 2:C BF2=:EJ >FDE 8C25F2E6 7C@> 2 324<8C@F?5 7F?4E:@? E@ 2 G:D:3=6 762EFC6]k^Am
kAm(96? E96 2:C 766=D 7C6D9[ H96? :E D>6==D 4=62?[ 2?5 H96? A6@A=6 D66 E92E :EVD 36:?8 >@?:E@C65[ E96J 36=:6G6 :? E96 DA246 2C@F?5 E96>] %96J ECFDE E92E :E’D D276 E@ DE2J[ H@C<[ D9@A[ 2?5 D6?5 E96:C 49:=5C6?]k^Am
kAm%92E ECFDE 92D E@ 36 3F:=E E9C@F89 :?E6?E:@?[ G:D:3:=:EJ[ 2?5 2 4=62C D:8?2= E92E 4=62? 2:C :D 2 AC@>:D6 6G6CJ DA246 >FDE <66A]k^Am
kAmk2 9C67lQ9EEADi^^8AD2:C]4@>^3=@8D^a_ad\8AD2:C\:?5@@C\2:C\BF2=:EJ\C6A@CEQmk6>m%9:D DE@CJk^6>mk^2m k6>mH2D AC@5F465 3Jk^6>m k2 9C67lQ9EEADi^^8AD2:C]4@>^Qmk6>mv!$ p:Ck^6>mk^2m k6>m2?5 C6G:6H65 2?5 5:DEC:3FE65 3Jk^6>m k2 9C67lQ9EEADi^^9F3D]=2^"_b<=8$#_Q C6=lQ?@7@==@HQmk6>m$E24<6Ck^6>mk^2m]k^Am
(0) comments
Welcome to the discussion.
Log In
Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.