CONWAY — When typography — the designing and formation of letters — took over Bruce Kennett’s life, he didn’t yet know that a typographer he never met would take over his life until Kennett had written a book about him.

That man was William Addison Dwiggins, a droll, creative and shy person — much like Kennett himself — who is credited with, among other things, revolutionizing book design, coming up with typefaces (Electra and Caledonia) still much in use by book publishers; and even coining the expression “graphic designer” in 1922.

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