NBC News’ Today was once again the only morning show to post week-over-week gains for the week of May 25 as it held onto the top spot in the fierce ratings battle.

According to AdWeek, citing Nielsen’s national live+same-day big data plus program ratings for the week of May 25, Today averaged 2.95 million total viewers and 597,000 viewers in the coveted Adults 25-54 demo. While the show was down 1 percent in total viewers compared to the week prior, it was up 6 percent in the key demo.

Originally published on tvinsider.com, part of the BLOX Digital Content Exchange.

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