Watching cheerful British contestants attempt to create masterful baked goods in the shape of their favorite childhood pets or beloved vacation memories each Friday on Netflix has become a comfort-watch tradition in the States over the last few years. But for at least five years, there was a time when The Great British Bake Off – or The Great British Baking Show as it is called in the U.S. – struggled to find a home.

The show became a bona fide hit on Britain’s Channel 4 before being acquired by Netflix, where it gained global appeal due to its wholesome spirit and whimsical themes. However, as co-creator Richard McKerrow revealed to Watch in America at the Edinburgh TV Festival, getting networks to take interest in a baking competition was no easy feat.

Originally published on tvinsider.com, part of the BLOX Digital Content Exchange.

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