Increasingly, this is what conservatism looks – and sounds – like to many Americans.

With the midterms fast approaching, communicating just the right message has been top of mind on all sides of the political aisle.

Whether that message drives home a lack of affordability as gas, food and home prices surge or stokes fears about the rise of communism in the American heartland, Democrats and Republicans are spending a lot of time thinking about what to say.

Originally published on theconversation.com, part of the BLOX Digital Content Exchange.

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