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One in five Americans would sooner take cooking advice from a “food-fluencer” than from their own mom (18%), according to new research.

A survey of 2,000 adults found that for many, social media is overtaking traditional ways of learning to cook — so much so, that even our own mothers can’t compete. Only 33% say their mom’s recipes are on par with cooking advice from social media.

How Social Media is Transforming Simple Meals Into Creative Cooking Experiences (5)

(Talker Research)

Originally published on talker.news, part of the BLOX Digital Content Exchange.

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