CONWAY — Just about everyone who enters Zeb’s General Store, an anchor in North Conway Village for the past 33 years, can sense right away how special a place it is. The retro Coke machine. The penny candy. The carefully curated vintage toys and books and other products ... Grown-ups become kids again, and kids are entranced.

As co-founder David Peterson told the Sun in 2016: “The idea for Zeb’s came to me when I was on the coast of Maine that summer with my son Rob, who was then 13. We had gone to a country store, and I picked up three different items — one was made in China, another in Thailand and the third in Japan. I said to my son, ‘Why would anyone come to New England to buy stuff from there?’ That’s when I started thinking of starting a store that would feature products that you would expect to see in New England, made in New England.”

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