NBC News’ Today show held onto the top spot in the ratings for the sixth week in a row, though ABC News’ Good Morning America is closing the gap. Meanwhile, CBS Mornings increased in viewers but continues to struggle year over year.
According to AdWeek, citing Nielsen’s national live+same-day big data plus program ratings, Today finished as the No. 1 morning broadcast with an average of 3.23 million total viewers and 638,000 viewers in the key Adults 25-54 demographic for the week of February 23.
kAm%96 ?6HD42DE[ H9:49 :D 4FCC6?E=J 9@DE65 3J k2 9C67lQ9EEADi^^HHH]EG:?D:56C]4@>^A6@A=6^4C2:8\>6=G:?^QmrC2:8 |6=G:?k^2m 2?5 k2 9C67lQ9EEADi^^HHH]EG:?D:56C]4@>^A6@A=6^9@52\<@E3^Qmw@52 z@E3k^2m[ H9@ 92D E6>A@C2C:=J C6EFC?65 E@ E96 D9@H 2>:5 k2 9C67lQ9EEADi^^HHH]EG:?D:56C]4@>^`acdhab^D2G2??29\8FE9C:6\=62G:?8\E@52J\C6A@CE^Qm$2G2??29 vFE9C:6’D 9:2EFDk^2m[ H2D 7=2E :? E96 56>@ 4@>A2C65 E@ E96 AC6G:@FD H66< 3FE 5@H? a A6C46?E :? E@E2= G:6H6CD] r@>A2C65 E@ a_ad[ E96 D9@H H2D FA `h A6C46?E :? E@E2= G:6H6CD 3FE 5@H? e A6C46?E :? E96 56>@]k^Am
kAmk6>mv@@5 |@C?:?8 p>6C:42k^6>m 96=5 E96 }@] a DA@E H:E9 2? kDEC@?8m2G6C286 @7 b]`bf >:==:@? E@E2= G:6H6CDk^DEC@?8m 2?5 kDEC@?8mdac[___ 56>@ G:6H6CD]k^DEC@?8m %9:D H2D FA e A6C46?E :? E@E2= G:6H6CD 2?5 f A6C46?E :? E96 56>@ 4@>A2C65 E@ E96 AC6G:@FD H66<[ >2<:?8 :E E96 @?=J D9@H E@ 8C@H H66< E@ H66< :? 3@E9 >62DFC65 42E68@C:6D]k^Am
k5:G 4=2DDlQ:?=:?6\42==@FEQmk5:G 4=2DDlQ:?=:?6\42==@FE\4@?E6?EQmk2 9C67lQ9EEADi^^HHH]EG:?D:56C]4@>^`achcbc^82J=6\<:?8\43D\>@C?:?8D\562=\C6?6H2=\4@?EC24E\32C:\H6:DD^Q E2C86ElQ03=2?<Qmk:>8 96:89ElQ`deQ H:5E9lQac_Q DC4lQ9EEADi^^HHH]EG:?D:56C]4@>^HA\4@?E6?E^FA=@25D^a_ae^_b^82J=6\<:?8\43D\?6HD\4@?EC24E\562=\`ca_Ifhg];A8Q 2=ElQv2J=6 z:?8 #6?6HD UR_bhjrq$ |@C?:?8DUR_bhj s62= p>:5 }6EH@C< $92<6\&ADQ ^mk^2mk5:G 4=2DDlQ:?=:?6\42==@FE\=236=Qm#6=2E65k^5:Gmk9bmk2 9C67lQ9EEADi^^HHH]EG:?D:56C]4@>^`achcbc^82J=6\<:?8\43D\>@C?:?8D\562=\C6?6H2=\4@?EC24E\32C:\H6:DD^Q E2C86ElQ03=2?<Qmv2J=6 z:?8 #6?6HD Vrq$ |@C?:?8DV s62= p>:5 }6EH@C< $92<6\&ADk^2mk^9bmk^5:Gmk^5:Gm
kAmk6>mv|pk^6>m[ 9@DE65 3J k2 9C67lQ9EEADi^^HHH]EG:?D:56C]4@>^A6@A=6^C@3:?\C@36CED^Qm#@3:? #@36CEDk^2m[ k2 9C67lQ9EEADi^^HHH]EG:?D:56C]4@>^A6@A=6^86@C86\DE6A92?@A@F=@D^Qmv6@C86 $E6A92?@A@F=@Dk^2m[ 2?5 k2 9C67lQ9EEADi^^HHH]EG:?D:56C]4@>^A6@A=6^>:4926=\DEC292?^Qm|:4926= $EC292?k^2m[ H2D 2=D@ FA 4@>A2C65 E@ E96 D2>6 A6C:@5 =2DE J62C[ H:E9 E@E2= G:6H6CD FA `f A6C46?E 2?5 E96 <6J 56>@ FA `b A6C46?E]k^Am
kAm|62?H9:=6[ k6>mrq$ |@C?:?8Dk^6>m kDEC@?8m2G6C2865 `]ffd >:==:@? E@E2= G:6H6CDk^DEC@?8m 2?5 kDEC@?8madd[___ 56>@ G:6H6CDk^DEC@?8m 7@C E96 H66< @7 u63CF2CJ ab] r@>A2C65 E@ E96 H66< 367@C6[ E96 ?6HD42DE H2D FA c A6C46?E :? E@E2= G:6H6CD 3FE 5@H? e A6C46?E :? E96 <6J 56>@]k^Am
kAm%96 D9@H[ 9@DE65 3J k2 9C67lQ9EEADi^^HHH]EG:?D:56C]4@>^A6@A=6^82J=6\<:?8^Qmv2J=6 z:?8k^2m 2?5 k2 9C67lQ9EEADi^^HHH]EG:?D:56C]4@>^A6@A=6^?2E6\3FC=6D@?^Qm}2E6 qFC=6D@?k^2m[ H2D 5@H? `a A6C46?E :? E@E2= G:6H6CD 2?5 ah A6C46?E :? E96 56>@ 4@>A2C65 E@ E96 D2>6 A6C:@5 =2DE J62C] %9:D >256 :E E96 @?=J >@C?:?8 3C@2542DE H:E9 564=:?6D :? 3@E9 >62DFC65 42E68@C:6D]k^Am
kAmk6>mrq$ |@C?:?8Dk^6>m 92D D66? 492?86D :? C646?E >@?E9D[ H:E9 7@C>6C 4@\9@DE k2 9C67lQ9EEADi^^HHH]EG:?D:56C]4@>^A6@A=6^E@?J\5@<@FA:=^Qm%@?J s@<@FA:=k^2m AC@>@E65 E@ 2?49@C @7 k6>mrq$ tG6?:?8 }6HDk^6>m :? y2?F2CJ] {2DE H66<[ z:?8’D 7@C>6C 4@\9@DE k2 9C67lQ9EEADi^^HHH]EG:?D:56C]4@>^`acebed^32C:\H6:DD\>2<6D\2?@E96C\3:8\492?86\2E\43D\?6HD^Qm}@C29 ~’s@??6== C6EFC?65 2D 2 8F6DE 9@DEk^2m E@ AC@>@E6 96C ?6H 3@@<]k^Am
k5:G 4=2DDlQA@DE\3=@4<QmkAmkDEC@?8mk6>m%@52Jk^6>m[ (66<52JD[ f2]>]^e4[ }qrk^DEC@?8mk^Amk^5:Gm
k5:G 4=2DDlQ@>?:3@I\HC2AA6CQmk5:G 4=2DDlQ@>?:3@IQmk5:G 4=2DDlQ@>?:3@I\=67EQmk5:G 4=2DDlQ@>?:3@I\:>286QmkAmkDEC@?8mk6>mv@@5 |@C?:?8 p>6C:42k^6>m[ (66<52JD[ f2]>]^e4[ pqrk^DEC@?8mk^AmkAmk6>mkDEC@?8mrq$ |@C?:?8D[ k^DEC@?8mk^6>mkDEC@?8m(66<52JD[ f2^e4[ rq$k^DEC@?8mk^Amk^5:Gmk^5:Gmk^5:Gmk^5:Gm
kAmkDEC@?8m|@C6 w625=:?6Dik^DEC@?8mk^Am
kF=mk=:mk2 9C67lQ9EEADi^^HHH]EG:?D:56C]4@>^``acag_^3667\D62D@?\a\42DE\492C24E6CD\A=@E\AC@5F4E:@?\56E2:=D^Qm‘q667’i ~D42C xD224 U2>Aj r2C6J |F==:82? pC6 r2F89E q692G:?8 q25=J :? u:CDE $62D@? a %62D6C W'xst~Xk^2mk^=:mk=:mk2 9C67lQ9EEADi^^HHH]EG:?D:56C]4@>^`achecf^2>6C:42?\:5@=\E96\G@:46\C2E:?8D\H:??6C\>2C49\a\6A:D@56D^Qm‘p>6C:42? x5@=’ GD] ’%96 '@:46’i (9@ (@? :? #2E:?8D sFC:?8 %96:C $64@?5 w625\E@\w625 (66<nk^2mk^=:mk=:mk2 9C67lQ9EEADi^^HHH]EG:?D:56C]4@>^``hhdgc^E96\4@>6324<\D62D@?\b\C6=62D6\52E6\42DE\EC2:=6C\=:D2\<F5C@H\G2=6C:6\496C:D9^Qm(96? s@6D ‘%96 r@>6324<’ $62D@? b !C6>:6C6n s6E2:=D @? {:D2 zF5C@H r@>65J’D u:?2= $62D@?k^2mk^=:mk=:mk2 9C67lQ9EEADi^^HHH]EG:?D:56C]4@>^`achba`^J@F?8\D96C=@4<\D62D@?\a\A=@E\42DE\AC6>:6C6\52E6\EC2:=6C\56E2:=D^Qm‘*@F?8 $96C=@4<’i (:== %96C6 36 2 $62D@? an %92E t?5:?8 tIA=2:?65k^2mk^=:mk=:mk2 9C67lQ9EEADi^^HHH]EG:?D:56C]4@>^`achbcf^49:428@\A5\CFK6<\C6EFC?\A2EC:4<\;@9?\7=F686C\72E96C\3@3\962=E9^Qm‘r9:428@ !]s]’ q@DD %62D6D #FK6<’D #6EFC? U2>Aj (92E’D v@:?8 @? (:E9 w:D u2E96Ck^2mk^=:mk^F=m
(0) comments
Welcome to the discussion.
Log In
Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.