Here is the 1982 VW Rabbit pickup that Eric Meltzer bought in 2005 from the original owner. “It was my daily driver for a couple years,” he said. (COURTESY PHOTO)
Here is the 1982 VW Rabbit pickup that Eric Meltzer bought in 2005 from the original owner. “It was my daily driver for a couple years,” he said. (COURTESY PHOTO)
Though a design is not finalized, VW is planning on offering a pick-up in the U.S. market next year. (COURTESY PHOTO)
Volkswagen has been floundering on the world stage. They’ve grown bloated through the years and a few key mistakes like investing heavily in diesels and their emissions cheat scandal didn’t help. In response, VW has been considering some draconian cuts including shuttering four German assembly plants and letting 100,000 workers go and ultimately slashing 50 percent of its vehicle lineup by 2030.
Changing consumer demands in America has seen drivers turn toward pickups and large SUVs and that’s left VW lacking in choices. In 2024, 66 percent of all new car sales in the U.S. were trucks, as classified by NHTSA and that trend isn’t subsiding. Globally, 77.5 percent of pickup truck revenue comes from the U.S. If you want to sell high margin vehicles here pickups should be on the menu and the leaders at VW seem to be finally listening.
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Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
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Don't Threaten. Threats of harming another person will not be tolerated.
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