It’s hard to fathom a time when vehicle manufacturers had to entice buyers to purchase pickup trucks, luring them with special edition models, but there was a time when pickups appealed mainly to tradesmen, farmers and fleets. Consumer pickups were configured as a single cab with a 6- or 8-foot bed while crew cabs were special-ordered units reserved for, as the name implies, crews of workers like utility, construction or woodsmen.
To appeal to the average guy who might be on the fence about spending money on a truck or sporty car, automakers turned to bright colors and graphics, releasing special-edition rigs targeted at regional and national audiences. This was the malaise era of cars during the 1970s and 1980s, when quality was questionable and performance was steadily choked by increasing emission regulations.
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Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.