Most auto manufacturers today consider the impact their vehicles have on their reputation and profit margin when the time frame is within the …
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The year is 1952, and independent automaker, Studebaker is spitballing ideas to increase sales and marketing reach. They recently opened a pla…
As America moved beyond the 1950s, automakers worked on introducing an economy car that would offer a low price and efficient operation. Ameri…
Godzilla beat King Kong last year: Toyota Motor Corp. outsold General Motors on GM’s home turf, the U.S. market. It is the first time since 19…
It looks like small pickups are making a comeback. Of course, small is a relative word when you consider how large a full-size pickup has beco…
No matter what you’re driving one thing you have in common with your fellow motorists is a VIN, or vehicle identification number. VINs have be…
It’s hard to fathom a time when vehicle manufacturers had to entice buyers to purchase pickup trucks, luring them with special edition models,…
Anyone who’s tried to find the key slot on a new car realizes automotive technology has advanced beyond simple mechanics.
As the automotive world continues its paradigm shift towards electric power and autonomous driving, more legacy automakers are forming allianc…
It’s interesting to look back and identify the thread that weaves together history. Sometimes it’s an event, other times a person.