Is AI content bad for SEO? Here’s what determines ranking
kAmpD<:?8 H96E96C px 4@?E6?E :D 325 7@C $t~ FDF2==J >62?D 2D<:?8 2 >@C6 AC24E:42= BF6DE:@?i (:== AF3=:D9:?8 E9:D 9FCE >J C2?<:?8Dn %96 2?DH6C 56A6?5D @? 9@H E96 4@?E6?E H2D >256 C2E96C E92? H92E >256 :E]k^Am
kAmv@@8=6’D 4@C6 A@D:E:@? 92D C6>2:?65 4@?D:DE6?E D:?46 u63CF2CJ a_ab] xED C2?<:?8 DJDE6>D C6H2C5 BF2=:EJ C682C5=6DD @7 AC@5F4E:@? >6E9@5[ 2?5 E96 DA2> A@=:4:6D E2C86E 2FE@>2E:@? FD65 E@ >2?:AF=2E6 C2?<:?8D C2E96C E92? 2FE@>2E:@? :ED6=7]k^Am
kAm%92E =62G6D E96 92C56C BF6DE:@?[ H9:49 :D H92E D6A2C2E6D px 4@?E6?E E92E A6C7@C>D 7C@> px 4@?E6?E E92E 86ED 3FC:65] w6C6[ k2 9C67lQ9EEADi^^HHH]H637I]4@>^nFE>0D@FC46lDE24<6CU2>AjFE>0>65:F>lC676CC2=U2>AjFE>042>A2:8?lDE24<6C06IA=@C2E:@?Qm(63u)k^2m 4@G6CD v@@8=6’D 24EF2= A@D:E:@?[ E96 AC@46DD 72:=FC6D 369:?5 >@DE F?56CA6C7@C>:?8 px 4@?E6?E[ 2?5 H92E 2 H@C<7=@H E92E AC@5F46D C2?<23=6 px 4@?E6?E 7@C $t~ =@@<D =:<6]k^Am
k9bmxD px 4@?E6?E 325 7@C $t~nk^9bm
kAmpx 4@?E6?E :D ?@E 325 7@C $t~] q25 4@?E6?E :D 325 7@C $t~[ 2?5 px >2<6D 325 4@?E6?E 72DE6C E@ AC@5F46[ H9:49 :D H9J E96 EH@ 86E 4@?7FD65]k^Am
kAmr@?D:56C H92E 92AA6?D H96? D@>6@?6 @A6?D 2 492E H:?5@H[ EJA6D 2 <6JH@C5[ 2?5 AF3=:D96D E96 @FEAFE] %96 C6DF=E 92D ?@ C6D62C49 7@F?52E:@?[ ?@ @C:8:?2= 52E2[ ?@ G6C:7:65 4=2:>D[ 2?5 ?@ 3C2?5 4@?E6IE] xE H@F=5 F?56CA6C7@C> :7 2 A6CD@? 925 HC:EE6? :E E96 D2>6 H2J]k^Am
kAm}@H 4@?D:56C E96 D2>6 >@56= H@C<:?8 7C@> 2 DEC2E68:DE’D @FE=:?6[ 4@>A6E:E:G6 C6D62C49 @? H92E 4FCC6?E=J C2?<D[ 7:CDE\A2CEJ 52E2[ 2?5 2 5@4F>6?E65 3C2?5 G@:46[ 7@==@H65 3J 6IA6CE C6G:6H] %92E @FEAFE 42? 4@>A6E6[ 2?5 @7E6? 5@6D]k^Am
kAm%96 G2C:23=6 :D E96 AC@46DD[ 2?5 E96 AC@46DD :D H96C6 E96 D<:== =:G6D] |@DE E62>D C6249:?8 7@C px 92G6 ?@E 3F:=E @?6 J6E[ H9:49 :D E96 C62= C62D@? D@ >F49 px 4@?E6?E F?56CA6C7@C>D]k^Am
k9bms@6D v@@8=6 A6?2=:K6 px 4@?E6?Enk^9bm
kAm}@] v@@8=6 5@6D ?@E A6?2=:K6 4@?E6?E 7@C 36:?8 px\86?6C2E65[ 2?5 :E 92D D2:5 D@ 5:C64E=J D:?46 AF3=:D9:?8 :ED k2 9C67lQ9EEADi^^56G6=@A6CD]8@@8=6]4@>^D62C49^3=@8^a_ab^_a^8@@8=6\D62C49\2?5\2:\4@?E6?EQm8F:52?46 @? px\86?6C2E65 4@?E6?Ek^2m :? u63CF2CJ a_ab] xED C2?<:?8 DJDE6>D C6H2C5 @C:8:?2=[ 9:89\BF2=:EJ[ A6@A=6\7:CDE 4@?E6?E E92E 56>@?DEC2E6D 6IA6C:6?46[ 6IA6CE:D6[ 2FE9@C:E2E:G6?6DD[ 2?5 ECFDEH@CE9:?6DD[ 9@H6G6C E92E 4@?E6?E :D AC@5F465]k^Am
kAm%96 A@=:4J =:?6 D:ED 2E :?E6?E] &D:?8 2FE@>2E:@? @7 2?J <:?5 H:E9 E96 AC:>2CJ AFCA@D6 @7 >2?:AF=2E:?8 D62C49 C2?<:?8D G:@=2E6D v@@8=6’D DA2> A@=:4:6D[ 2?5 E92E 2AA=:6D 6BF2==J E@ 2 A6CD@? 2?5 2 >@56=]k^Am
kAmv@@8=6 2=D@ ?@E65 E96 4@?46C? :D ?@E ?6H] #@F89=J 2 564256 62C=:6C[ >2DD\AC@5F465 9F>2?\HC:EE6? 4@?E6?E C2:D65 D:>:=2C 2=2C>D[ 2?5 E96 C6DA@?D6 H2D E@ :>AC@G6 C2?<:?8 DJDE6>D E@ C6H2C5 BF2=:EJ C2E96C E92? 32? 2 AC@5F4E:@? >6E9@5]k^Am
k9bm(92E E96 DA2> A@=:4:6D 24EF2==J 4@G6Ck^9bm
kAm%96 C6=6G2?E A@=:4J :D D42=65 4@?E6?E 23FD6[ H9:49 255C6DD6D AC@5F4:?8 >2?J A286D AC:>2C:=J E@ >2?:AF=2E6 C2?<:?8D C2E96C E92? 96=A FD6CD[ EJA:42==J H:E9 =:EE=6 @C ?@ @C:8:?2= G2=F6] (96E96C 2 A6CD@?[ 2 >@56=[ @C 2 4@>3:?2E:@? 4C62E65 E9@D6 A286D :D ?@E E96 E6DE]k^Am
kAmt?7@C46>6?E 7@==@HD E96 D2>6 =@8:4] %96 |2C49 a_ac 4@C6 FA52E6 7@=565 96=A7F=?6DD D:8?2=D :?E@ 4@C6 C2?<:?8 2=@?8D:56 E96 FA52E65 DA2> A@=:4:6D[ 2?5 v@@8=6 k2 9C67lQ9EEADi^^3=@8]8@@8=6^AC@5F4ED\2?5\A=2E7@C>D^AC@5F4ED^D62C49^8@@8=6\D62C49\FA52E6\>2C49\a_ac^Qm4@>A=6E65 E96 C@==@FE @? pAC:= `h[ a_ack^2m[ C6A@CE:?8 cdT =6DD =@H\BF2=:EJ[ F?@C:8:?2= 4@?E6?E :? C6DF=ED 282:?DE 2? 6IA64E65 c_T]k^Am
kAm%92E ?F>36C >62DFC65 =@H\BF2=:EJ 2?5 F?@C:8:?2= 4@?E6?E C2E96C E92? px 4@?E6?E[ D@ :E 42??@E 36 FD65 2D 6G:56?46 @7 2? px\4@?E6?E A6?2=EJ]k^Am
k9bm(9J >@DE px 4@?E6?E 72:=Dk^9bm
kAm%96 A286D E92E =@D6 EC277:4 27E6C 2 4@C6 FA52E6 D92C6 2 A2EE6C?[ 2?5 :E :D ?@E E96 AC6D6?46 @7 2 >@56= :? E96 H@C<7=@H] t249 72:=FC6 36=@H 56D4C:36D 2 DE6A D@>6@?6 D<:AA65]k^Am
kAmkDEC@?8m}@ C6D62C49 7@F?52E:@?k^DEC@?8mk^Am
kAmr@?E6?E E92E C2?<D :D 3F:=E @? <?@H=6586 @7 H92E 2=C625J C2?<D] p 5C27E AC@5F465 H:E9@FE DEF5J:?8 E96 4FCC6?E C6DF=ED 92D ?@ H2J E@ :56?E:7J H92E E96 E@A A286D 4@G6C[ H96C6 E96 82AD 2C6[ @C H92E E96 C6256C 24EF2==J 42>6 7@C]k^Am
kAmp >@56= 5@6D ?@E 2FE@>2E:42==J <?@H J@FC 4FCC6?E $t#! @C 4@>A6E:E:G6 4@?E6IE F?=6DD E96 H@C<7=@H DFAA=:6D :E] $<:AA:?8 E96 C6D62C49 DE6A >62?D E96 5C27E 92D ?@ E2C86E 36J@?5 E96 <6JH@C5 :ED6=7]k^Am
kAmkDEC@?8m}@ @C:8:?2= :?AFEk^DEC@?8mk^Am
kAm$62C49 C6DF=ED C6H2C5 A286D E92E 4@?EC:3FE6 D@>6E9:?8 F?2G2:=23=6 6=D6H96C6] u:CDE\A2CEJ 52E2[ 2 4=:6?E 6I2>A=6[ 2 E6DE65 H@C<7=@H[ 2? :?E6C?2= 36?49>2C<[ @C 2 ?2>65 AC24E:E:@?6C’D ;F58>6?E 2== BF2=:7J]k^Am
kAmp >@56= H@C<:?8 @?=J 7C@> H92E 6I:DED E6?5D E@ C6DE2E6 E96 4@?D6?DFD[ 2?5 2 C6DE2E6>6?E @7 A286 @?6 8:G6D v@@8=6 ?@ C62D@? E@ C2?< J@F 23@G6 A286 @?6] %96 D2>6 2AA=:6D E@ 2 9F>2? HC:E6C H9@ C625 E96 E@A 7:G6 C6DF=ED 2?5 ?@E9:?8 6=D6]k^Am
kAmkDEC@?8m&?G6C:7:65 4=2:>Dk^DEC@?8mk^Am
kAmv6?6C2E:G6 >@56=D AC@5F46 4@?7:56?E[ H6==\7@C>65 D6?E6?46D 2C@F?5 DE2E:DE:4D E92E 5@ ?@E 6I:DE] %96J 2=D@ 4:E6 D@FC46D E92E EFC? @FE E@ D2J D@>6E9:?8 5:776C6?E 7C@> E96 4=2:> 2EE24965 E@ E96>]k^Am
kAm!F3=:D9:?8 F?G6C:7:65 DA64:7:4D 52>286D ECFDE H:E9 C6256CD 72DE6C E92? 2?J C2?<:?8 D:8?2=[ 2?5 :? C68F=2E65 42E68@C:6D :E 4C62E6D C62= =:23:=:EJ] tG6CJ ?F>36C ?665D 2 AC:>2CJ D@FC46 J@F @A6?65 J@FCD6=7]k^Am
kAmkDEC@?8m}@ 3C2?5 @C 2F5:6?46 4@?E6IEk^DEC@?8mk^Am
kAmp >@56= 8:G6? 2 @?6\=:?6 AC@>AE AC@5F46D 4@AJ E92E 4@F=5 36=@?8 E@ 2?J 4@>A2?J :? E96 42E68@CJ] '@:46[ A@D:E:@?:?8[ E6C>:?@=@8J[ 2?5 E96 DA64:7:4 H2J J@FC 2F5:6?46 56D4C:36D :ED @H? AC@3=6>D 2C6 2== 4@?E6IE E96 >@56= 42??@E :?76C]k^Am
kAm|2:?E2:?:?8 3C2?5 G@:46 H:E9 px\2DD:DE65 5C27E:?8 :D 249:6G23=6[ 2?5 :E 56A6?5D @? DFAA=J:?8 E92E 4@?E6IE 367@C6 5C27E:?8 C2E96C E92? 65:E:?8 E@?6 :? 27E6CH2C5]k^Am
kAmkDEC@?8m}@ 6IA6CE C6G:6Hk^DEC@?8mk^Am
kAm$@>6@?6 H:E9 5@>2:? <?@H=6586 92D E@ C625 E96 5C27E 367@C6 :E AF3=:D96D] %92E A6CD@? 42E496D 724EF2= 6CC@CD[ E9:? C64@>>6?52E:@?D[ 2?5 E96 4@?7:56?E DE2E6>6?ED E92E EFC? @FE E@ 36 HC@?8] '@=F>6 >2<6D E9:D 72:=FC6 H@CD6 C2E96C E92? 42FD:?8 :E] !F3=:D9:?8 @?6 F?C6G:6H65 A286 4C62E6D 2 BF2=:EJ AC@3=6>] !C@5F4:?8 =2C86 2>@F?ED @7 =@H\G2=F6 4@?E6?E AC:>2C:=J E@ >2?:AF=2E6 C2?<:?8D 42? 4C@DD :?E@ D42=65 4@?E6?E 23FD6]k^Am
k9bmw@H E@ FD6 px 4@?E6?E 7@C $t~k^9bm
kAm&D:?8 px H6== :D 2 D<:==[ 2?5 :E E2<6D E:>6 E@ 3F:=5] %96 E62>D 86EE:?8 C6DF=ED EC62E 86?6C2E:@? 2D @?6 DE6A :?D:56 2 AC@46DD E92E DE2CED H:E9 C6D62C49 2?5 6?5D H:E9 6IA6CE C6G:6H[ C2E96C E92? 2D E96 AC@46DD :ED6=7]k^Am
kAmw6C6 :D H92E E92E D6BF6?46 =@@<D =:<6 :? AC24E:46ik^Am
k7:8FC6mk:>8 DC4lQ9EEADi^^:>286D]DE24<6C]4@>^H^`ag_^:>286D^DE@C:6D^a_ae^_h^``^$6G6?Ta_DE6ATa_2:Ta_4@?E6?ETa_H@C<7=@H]A?8Q 2=ElQx?7@8C2A9:4 C6A@CE:?8 E96 D6G6?\DE6A px 4@?E6?E H@C<7=@H]Q DEJ=6lQH:5E9i `__TQ ^mk7:842AE:@?m(63u)k^7:842AE:@?mk^7:8FC6m
kAmkDEC@?8m`] #6D62C49 367@C6 5C27E:?8k^DEC@?8mk^Am
kAm$EF5J E96 4FCC6?E C6DF=ED 7@C J@FC E2C86E <6JH@C5 367@C6 5C27E:?8 368:?D] x56?E:7J H92E E96 E@A A286D 4@G6C[ 9@H E96J DECF4EFC6 E96 2?DH6C[ H92E E96J =62G6 @FE[ 2?5 H92E E96 D62C496C 24EF2==J H2?ED]k^Am
kAm%9:D DE6A 56E6C>:?6D 6G6CJE9:?8 5@H?DEC62>] p? @FE=:?6 3F:=E H:E9@FE :E AC@5F46D 2 5C27E 2:>65 2E ?@E9:?8 :? A2CE:4F=2C]k^Am
kAmkDEC@?8ma] qF:=5 2 DEC2E68:4 @FE=:?6k^DEC@?8mk^Am
kAm%96 @FE=:?6 :D H96C6 DEC2E68J 86ED 564:565i $ECF4EFC6[ <6J >6DD286D[ DFAA@CE:?8 6G:56?46[ E96 2?8=6[ 2?5 E96 <6JH@C5 D4277@=5:?8] p A6CD@? @H?D E9@D6 564:D:@?D 2?5 2AAC@G6D E96 C6DF=E[ 2?5 px 42? 96=A 56G6=@A @C C67:?6 E96 DECF4EFC6 @?46 E96 5:C64E:@? :D D6E]k^Am
kAmp? @FE=:?6 3F:=E @? C62= C6D62C49 AC@5F46D 2 FD23=6 5C27E] p? @FE=:?6 E96 >@56= :?G6?ED 7C@> E96 <6JH@C5 2=@?6 AC@5F46D E96 D2>6 D92A6 2D 6G6CJ @E96C A286 @? E96 E@A:4]k^Am
kAmkDEC@?8mb] {@25 C62= 4@?E6IE 367@C6 J@F AC@>AEk^DEC@?8mk^Am
kAmv:G6 E96 >@56= J@FC 3C2?5 8F:56=:?6D[ 2F5:6?46 C6D62C49[ A6C7@C>2?46 52E2[ 2?5 E96 @FE=:?6 367@C6 2D<:?8 7@C 2 5C27E] %96 5:776C6?46 36EH66? 2 >@56= H@C<:?8 7C@> E92E 2?5 2 >@56= H@C<:?8 7C@> 2 @?6\=:?6 AC@>AE D9@HD FA :? 244FC24J[ :? G@:46[ 2?5 :? H96E96C E96 A:646 4@?EC:3FE6D 2?JE9:?8 ?6H]k^Am
kAmr@?E6IE 6?8:?66C:?8 :D E96 A2CE @7 E9:D H@C< E92E D6A2C2E6D FD67F= @FEAFE 7C@> 86?6C:4 @FEAFE[ 2?5 :E :D E96 A2CE >@DE E62>D D<:A]k^Am
kAmkDEC@?8mc] {6E px 5C27E 282:?DE E96 D4277@=5:?8k^DEC@?8mk^Am
kAmv6?6C2E:@? :D H96C6 px 62C?D :ED A=246] tIA2?5:?8 2 56E2:=65 @FE=:?6 :?E@ D6?E6?46D 2?5 A2C28C2A9D :D 72DE6C H:E9 2 >@56= E92? H:E9@FE @?6]k^Am
kAm%C62E E96 @FEAFE 2D 2 5C27E C2E96C E92? 2 56=:G6C23=6] xE :D C2H >2E6C:2= D92A65 3J J@FC @FE=:?6 C2E96C E92? 2 7:?:D965 A286]k^Am
kAmkDEC@?8md] '6C:7J 6G6CJ 724EF2= 4=2:>k^DEC@?8mk^Am
kAm~A6? 6G6CJ D@FC46] r964< E92E E96 DE2E:DE:4 6I:DED[ E92E E96 ?F>36C >2E496D[ 2?5 E92E E96 D@FC46 D2JD H92E E96 5C27E 4=2:>D :E D2JD]k^Am
kAm%9:D DE6A :D ?@E @AE:@?2= 2?5 :E 5@6D ?@E 4@>AC6DD] xE :D E96 D:?8=6 9:896DE\G2=F6 FD6 @7 9F>2? E:>6 :? E96 6?E:C6 H@C<7=@H]k^Am
kAmkDEC@?8me] p55 H92E E96 >@56= 4@F=5 ?@Ek^DEC@?8mk^Am
kAm~C:8:?2= 52E2[ 2 4=:6?E 6I2>A=6[ 2? :?E6C?2= 36?49>2C<[ 2 AC24E:E:@?6C’D ;F58>6?E[ 2 C62= E:>6=:?6] %9:D :D E96 :?7@C>2E:@? 82:? E92E 56E6C>:?6D H96E96C E96 A286 4@?EC:3FE6D @C C6DE2E6D]k^Am
kAmx7 ?@E9:?8 :? E96 5C27E 4@F=5 @?=J 92G6 4@>6 7C@> J@F[ E96 A:646 92D ?@ 4@>A6E:E:G6 2C8F>6?E]k^Am
kAmkDEC@?8mf] #6G:6H 282:?DE BF2=:EJ DE2?52C5Dk^DEC@?8mk^Am
kAm#625 E96 7:?:D965 A286 282:?DE E96 4C:E6C:2 v@@8=6’D D62C49 BF2=:EJ C2E6CD 2AA=Ji s@6D :E 7F==J D2E:D7J E96 D62C49 :?E6?E[ 5@6D :E 56>@?DEC2E6 C62= 6IA6CE:D6[ H@F=5 2 C6256C ECFDE :E] %96? 4964< 3C2?5 G@:46[ 7=@H[ 2?5 7@C>2EE:?8]k^Am
kAmvC25:?8 4@?E6?E 282:?DE E9@D6 DE2?52C5D 367@C6 :E AF3=:D96D 42E496D E96 AC@3=6>D E92E @E96CH:D6 DFC7246 2D 2 C2?<:?8 5C@A]k^Am
k9bm(92E px 5@6D H6== 2?5 H92E :E 5@6D ?@Ek^9bm
kAm%96 H@C<7=@H 23@G6 2DDF>6D 2 4=62C DA=:E 36EH66? H92E px 92?5=6D 2?5 H92E 2 A6CD@? 92?5=6D] w6C6 :D H96C6 E92E =:?6 72==D[ E2D< 3J E2D<ik^Am
k7:8FC6mk:>8 DC4lQ9EEADi^^:>286D]DE24<6C]4@>^H^`ag_^:>286D^DE@C:6D^a_ae^_h^``^(92ETa_2:Ta_5@6DTa_H6==Ta_2?5Ta_H92ETa_:ETa_5@6DTa_?@E]A?8Q 2=ElQp? :?7@8C2A9:4 C6A@CE:?8 4@?E6?E E2D<D 2?5 H92E px 5@6D H6== 2?5 H92E :E 5@6D ?@E]Q DEJ=6lQH:5E9i `__TQ ^mk7:842AE:@?m(63u)k^7:842AE:@?mk^7:8FC6m
kAm%96 A2EE6C? :D 4@?D:DE6?E] px 2446=6C2E6D 6I64FE:@?[ H9:=6 ;F58>6?E[ G6C:7:42E:@?[ 2?5 @C:8:?2= 4@?EC:3FE:@? DE2J H:E9 A6@A=6] %92E 5:G:D:@? :D H9J px\2DD:DE65 4@AJ 42? 36 DEC@?8 4@AJ[ 2?5 H9J F?C6G:6H65 px @FEAFE FDF2==J :D ?@E]k^Am
kAmk2 9C67lQ9EEADi^^HHH]H637I]4@>^3=@8^2:^:D\2:\4@?E6?E\325\7@C\D6@^nFE>0D@FC46lDE24<6CU2>AjFE>0>65:F>lC676CC2=U2>AjFE>042>A2:8?lDE24<6C06IA=@C2E:@?Qmk6>m%9:D DE@CJk^6>mk^2m k6>mH2D AC@5F465 3Jk^6>m k2 9C67lQ9EEADi^^HHH]H637I]4@>^nFE>0D@FC46lDE24<6CU2>AjFE>0>65:F>lC676CC2=U2>AjFE>042>A2:8?lDE24<6C06IA=@C2E:@?Qmk6>m(63u)k^6>mk^2m k6>m2?5 C6G:6H65 2?5 5:DEC:3FE65 3Jk^6>m k2 9C67lQ9EEADi^^9F3D]=2^"_b<=8$#_Q C6=lQ?@7@==@HQmk6>m$E24<6Ck^6>mk^2m]k^Am
(0) comments
Welcome to the discussion.
Log In
Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.