DURHAM —  While the independent-minded members of Generation X take consumer decisions into their own hands, the younger Generation Yers are much more dependent on the opinions of others — especially their parents — when making purchases.

Taken together, the significantly different shopping habits of these two generations of consumers present a tricky situation for marketers who are now in their most lucrative time of the year — the Christmas shopping season, according to a University of New Hampshire professor.

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