The cohosts of The View were dressed in sports gear to celebrate ahead of Super Bowl weekend on Friday’s (February 6) show. And for the first “Hot Topic” discussion, they talked about the fact that some on the political right have been so averse to the Bad Bunny-led Super Bowl LX halftime show that they’re turning to counter-programming by Turning Point USA and Kid Rock.

“This is a business model. Nobody’s looking to make moral statements. They picked Bad Bunny because he was the most-streamed artist of 2025 with over 19.8 billion streams,” Sara Haines said. “They picked the guy that will draw in the people to watch the halftime show. It’s that simple. It’s not political. The people tuning in know it’s good music. It’s a talented artist.”

Originally published on tvinsider.com, part of the BLOX Digital Content Exchange.

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.