CONWAY — CORE Community Fitness, the newly formed non-profit fitness organization, held a soft opening at its new facility behind Pete’s Restaurant Equipment and Lupine Dog Collars off East Conway Road in Center Conway last Saturday, according to board president Mark Gorveatt.

“We’ve still got a lot of work to do, and we are seeking more members,” said Gorveatt, former fitness facilities director at the Cranmore Fitness Center in North Conway, which closed Aug. 30.

CORE is made up of Cranmore Fitness members, instructors and trainers who have been started developing the plan to open CORE after Cranmore Mountain publicized its decision in May to close the fitness center at the end of August.

Cranmore officials said they made that decision after evaluating the cost of upgrades needed to the Artist Falls Lodge, the facility that houses Cranmore Fitness.

Closing the Cranmore building also affected the use of indoor tennis courts, but a separate group has arranged to rent the courts this winter. For more information on joining the non-profit North Conway Tennis Association, contact Mark Guerringue at mark@conwaydailysun or Justin Chaffee,

Cranmore General Manager and President Ben Wilcox last month saluted the efforts of CORE, noting, “We are really happy to see this new facility come together and morph into a new option for our current gym members,” CORE’s motto is “Fitness for the People, By the People.” Its mission: to create a member-owned organization to promote fitness and year-round active lifestyles for those in the community.

Cranmore Mountain Resort donated its fitness equipment to the new non-profit facility, Gorveatt noted. The value of that equipment is estimated to be over $50,000.

Gorveatt recently gave a tour of the 6,000-square-foot facility, which formerly was a machine shop.

The tour showed the fitness room with all of the free weights and Nautilus fitness /cardio equipment, as well as a room dedicated to yoga and another that will be used for massage. He said a pod key system is being developed that will allow members access, and work is continuing on completing locker rooms.

The CORE board of directors in addition to Gorveat includes Steve Frackleton and Ginger Rober, CORE board member Alexis Brochu, and CORE board members Ben Poitras and Carl Iacozili.

Services that are being offered by the new club include: fitness, fitness classes (group exercise, pilates and aerobic classes), enrollment classes, personal training, yoga and massage therapy.

Gorveatt said membership currently stands at 70, but more members are sought and he expects the list to grow in time as word gets out.

There are no initiation or cancellation fees, according to a poster displayed on the front door.

A variety of membership rates have been set:

• Adults: $60 a month; preferred EFT (electronic funds transfer rate), $50; annual pre-pay rate, $550.

• Seniors (65 and over): $55 a month; preferred monthly EFT, $45; and annual prepay rate, $495.

• Military, first responder: monthly, $55; preferred monthly EFT, $45; and annual prepay, $495.

• College (current ID required): Basic monthly, $45; monthly preferred EFT, $40; and annual prepay rate, not applicable.

• Youth (18 and under): $20 monthly.

• Guests: $15 for one day, $45 for five days for adults; $5 daily/$15 five days for youth guests.

• For fitness classes, $10 for a member punchcard single class, $50/five classes, $80 for 10 classes and $140 for 20 classes. The rate for guests’ punchcard fitness classes is $15 for a single class, $75 for five classes, $120 for 10 classes and $200 for 20 classes.

• Guest personal training gym access is $10/one session and $35 for five sessions. Youth training is $4 per session, $14 for five sessions. The sessions are for 90 minutes and include warmup and training.

The facility is at 66 Eastern Ave. in Center Conway off East Conway Road. Open 5 a.m.-11 p.m., daily.

For more information, go to or call (603) 563-5688. Email address:

Recommended for you

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.