AI video allows a new crop of founder-led studios to embrace a different approach to brand campaigns. They begin with the creative idea, and see how far AI can carry it, rethinking how brands tell stories about athletes, entertainers and the intellectual property attached to them.
kAm{2F?49:?8 2 ?6H 3C2?5 FDF2==J E2<6D 2 =@?8 =:DE @7 A6@A=6[ A=246D 2?5 C6D@FC46D[ 6DA64:2==J H96? E96 3C2?5 :D 2? 2AA2C6= =236= 3F:=E 2C@F?5 k2 9C67lQ9EEADi^^HHH]7:72>FD6F>]4@>^6?^6IA=@C6^7:72>FD6F>A=FD^3=@8^s:68@\pC>2?5@\|2C25@Qms:68@ |2C25@?2k^2m[ E96 =2E6 pC86?E:?6 7@@E32==6C 2?5 >2?286C <?@H? 2D E96 z:?8 @7 $@446C]k^Am
kAm*@F’5 ?665 2 4C6H :? k2 9C67lQ9EEADi^^2C86?E:?2@?E968@]4@>^6?^5:68@\>2C25@?2D\E@FC\:?\3F6?@D\2:C6D^QmqF6?@D p:C6Dk^2m E@ 42AEFC6 H96C6 |2C25@?2 =62C?65 E96 82>6[ @? E96 5:CE A:E496D @7 ':==2 u:@C:E@[ 2?5 2?@E96C :? k2 9C67lQ9EEADi^^?2?@G:4]?5]65F^762EFC6D^>2C25@?2\E96\A@H6C\@7\DA@CE\2?5\A@AF=2C\:>286D\:?\?2A=6D^Qm}2A=6Dk^2m[ H96C6 9:D 7246 DE:== =@@<D 5@H? 7C@> 2 >FC2= :? E96 "F2CE:6C: $A28?@=:] p55 2 4C62E:G6 E62>[ =@42E:@? D4@FED[ 42DE:?8 286?4:6D :? EH@ 4@F?EC:6D[ A6C>:ED 2?5 2 AC@5F46C H9@D6 H9@=6 ;@3 :D <66A:?8 E96 D4965F=6 7C@> 4@==2AD:?8] *@FV5 3FC? >@?E9D 2?5 2 D6C:@FD 49F?< @7 3F586E 367@C6 2?J@?6 C@==65 2 42>6C2]k^Am
kAmpD k2 9C67lQ9EEADi^^9:88D7:6=5]2:Qmw:88D7:6=5 pxk^2m 6IA=2:?D 36=@H[ px G:56@ @776CD 2?@E96C H2J :?] {@H6C 4@DE :D A2CE @7 :E[ 3FE E96 3:886C D9:7E :D H92E E96D6 7@F?56CD 42? :>28:?6 >2<:?8 :? E96 7:CDE A=246]k^Am
kAmk2 9C67lQ9EEADi^^@?6\@7\@?6\2:]4@>^Qm~?6 @7 ~?6k^2m[ 2? px\?2E:G6 DEF5:@ 7@F?565 3J p=6I $92=D@? 2?5 y24< w6CD9>2?[ E@@< E92E C@FE6 E@ 3F:=5 E96 7:CDE @77:4:2= |2C25@?2 2AA2C6= =236=[ C6=62D65 F?56C t=64E2 v=@32=’D 6I4=FD:G6 =:46?D6 2?5 E:>65 E@ E96 (@C=5 rFA] xE H2D E96 7@F?56CD’ 7:CDE >2;@C AC@;64E[ 2?5 E96J FD65 px E@ 4C62E6 6G6CJ 42>A2:8? 2DD6Ei E96 H63D:E6[ 65:E@C:2= 4@?E6?E[ AC6DD >2E6C:2=D[ AC@5F4E :>286D[ 7:=> 2?5 D@4:2=] %9:D D9@HD H92E 492?86D E@52J 7@C 3C2?5D E92E H2?E 2 3:8 42>A2:8? H:E9@FE 2 3:8 3F586E] k^Am
kAm%9C66 H66<D 27E6C =2F?49[ E96 42>A2:8? 925 C624965 `_ >:==:@? A6@A=6[ 2?5 E96 563FE 4@==64E:@? 925 D@=5 @FE] %96C6 H2D ?@ AC@5F4E:@? 4@>A2?J[ ?@ :?E6C?2E:@?2= D9@@E 2?5 ?@ >@?E9D\=@?8 D4965F=6]k^Am
k9bmw@H ~?6 @7 ~?6 3F:=E |2C25@?2’D H@C=5k^9bm
kAm%2=6?E\=65 4@?E6?E FDF2==J 56A6?5D @? 2 A6CD@? A9JD:42==J D9@H:?8 FA] %92E =:>:ED 9@H >F49 J@F 42? >2<6 2?5 9@H 25G6?EFC@FD J@F 42? 86E] #6>@G6 E96 =:>:E 2?5 E96 3C:67 86ED 3:886C]k^Am
kAm$92=D@? 2?5 w6CD9>2? DE2CE65 H:E9 @?6 BF6DE:@?i “r2? H6 4C62E6 4@?E6?E 762EFC:?8 E96 =:<6?6DD @7 DA@CE:?8 E2=6?E H:E9@FE C6BF:C:?8 E96> E@ 36 @? D6En”k^Am
kAm!=246 >2EE6C65 ;FDE 2D >F49] |2C25@?2’D DE@CJ 42?’E 36 D6A2C2E65 7C@> E96 4:E:6D 96 A=2J65 :?[ E96 A6@A=6 H9@ DE:== =@G6 9:> 2?5 E96 4F=EFC6 E92E 8C6H FA 2C@F?5 9:>] qF6?@D p:C6D 2?5 }2A=6D H6C6?’E 324<5C@AD J@F 4@F=5 DH2A @FE] %96 =2F?49 ?66565 3@E9]k^Am
kAmp EC25:E:@?2= AC@5F4E:@? H@F=5 92G6 >62?E D9@@ED :? EH@ 4@F?EC:6D[ >F=E:A=6 4C6HD 2?5 2 D4965F=6 7F== @7 >@G:?8 A2CED[ 2== E@ 42AEFC6 @?6 >2?’D =:<6?6DD 2?5 A=246D =@2565 H:E9 >6>@CJ] ~?6 @7 ~?6 C2? A2C2==6= 4C62E:G6 H@C<DEC62>D FD:?8 px :?DE625[ AC@5F4:?8 E96 42>A2:8?’D :>286D[ G:56@ 2?5 >@E:@? @? 2 D:?8=6 A=2E7@C>]k^Am
kAmq67@C6 7:?2= AC@5F4E:@?[ E96 E62> 86?6C2E65 4@?46AE :>286CJ 62C=J 2?5 EFC?65 :E :?E@ G:DF2= DE@CJ3@2C5D 7@C E96 4=:6?E[ D@ 6G6CJ@?6 925 D@>6E9:?8 4@?4C6E6 E@ C624E E@ 367@C6 7F== 6I64FE:@? 3682?] u@C E2=6?E H@C<[ E92E AC6=:>:?2CJ DE286 2=D@ D6E E96 CF=6D 7@C H92E 925 E@ DE2J ECF6 E@ E96 A6CD@?[ 5@H? E@ 9@H 96 =@@<65 2?5 >@G65] tG6CJE9:?8 27E6C E92E 7@==@H65 E9@D6 CF=6D]k^Am
kAmx? AC@5F4E:@?[ E96 E62> >2E4965 >@56=D E@ E96 ;@3i }2?@ q2?2?2 !C@[ }2?@ q2?2?2 a 2?5 r:?6>2 $EF5:@ 7@C 4C62E:G6 56G6=@A>6?E 2?5 6\4@>>6C46 :>286CJj $6652?46 a]_ 2?5 z=:?8 b]_ 7@C 7:=> 2?5 2?:>2E:@?]k^Am
k9bm%2DE6 :D E96 ?6H AC@5F4E:@? 3F586Ek^9bm
kAmw6C6’D E96 F?4@>7@CE23=6 A2CE 7@C 2?J@?6 9@A:?8 px :D 2 D9@CE4FEi ~?46 6G6CJ@?6 42? FD6 E96 D2>6 >@56=D[ E96 >@56=D DE@A 8:G:?8 2?J@?6 2? 6586]k^Am
kAm!@=:D965 :>286D 2?5 D9@CE G:56@ 4=:AD 2C6 86EE:?8 62D:6C E@ AC@5F46] |2<:?8 H@C< E92E 766=D C:89E 7@C @?6 A2CE:4F=2C 3C2?5 E2<6D 2 5:776C6?E <:?5 @7 ;F58>6?E]k^Am
kAmpE ~?6 @7 ~?6[ E92E ;F58>6?E D9@HD FA :? D>2== 42==Di H9:49 >@56= DF:ED 2 D9@E[ H96? 2? :>286 ?665D 2?@E96C A2DD[ H96? 2 C6DF=E ;FDE :D?’E 8@@5 6?@F89] %96 C2?86 @7 3C:67D E96 DEF5:@ 42? E2<6 @? H:E9 4@?7:56?46 <66AD 8C@H:?8[ E9@F89 ?@E 6G6CJ 4C62E:G6 492==6?86 :D C625J 7@C px AC@5F4E:@? J6E]k^Am
kAm~?6 @7 ~?6 FD6D px @?=J H96? :E 42? 3C:?8 2? :562 E@ =:76 E92E H@F=5 @E96CH:D6 36 E@@ 5:77:4F=E[ 6IA6?D:G6 @C :>AC24E:42= E@ D9@@E]k^Am
kAmpD $92=D@? D66D :E[ E96 E649?@=@8J :D E96 :?DECF>6?E[ 2?5 H92E E96 DEF5:@ 5@6D H:E9 :E :D E96 4C27E]k^Am
k9bm(92E E9:D >62?D 7@C 3C2?5Dk^9bm
kAmpx\?2E:G6 DEF5:@D 4@F=5 492?86 H9@ 86ED E@ >2<6 E96 42>A2:8?D E92E D92A6 2 3C2?5]k^Am
kAmq:8 AC@5F4E:@? 3F586ED >2J ?@E 36 ?646DD2CJ[ 6G6? 7@C E96 3:886DE G:DF2= :562D] $>2==6C E62>D[ =:<6 E96 EH@\A6CD@? E62> @7 $92=D@? 2?5 w6CD9>2?[ 42? 3F:=5 =FD9 3C2?5 42>A2:8?D 2?5 AC@5F46 DEC62>D @7 4@?E6?E >:?FD E96 4@DE 2?5 =@8:DE:4D @7 2 EC25:E:@?2= AC@5F4E:@?] t>6C8:?8 3C2?5D 42? 6IA64E C:49[ 4C62E:G6 H@C< E92E FD65 E@ 36 @FE @7 C6249]k^Am
kAmtDE23=:D965 3C2?5D 2=D@ 36?67:E] %96J 42? FD6 px G:56@ E@ E6DE 4C62E:G6 5:C64E:@? 367@C6 4@>>:EE:?8 E:>6 2?5 >@?6J E@ 2 42>A2:8?] %96J 42? =2J6C @? 6IEC2 4@?E6?E 5FC:?8 2 AC@5F4E =2F?49] %96 92C5 A2CEn w@=5:?8 @? E@ E92E :56?E:EJ @?46 >2<:?8 >@C6 >2E6C:2= 86ED 62DJ]k^Am
kAmpFE96?E:4:EJ 2?5 C:89ED H:== >2EE6C E@@[ 6DA64:2==J H96? 2 42>A2:8? 762EFC6D 2 C62= A6CD@?] qC2?5D 2?5 DEF5:@D ?665 4=62C A6C>:DD:@?D 2?5 2 56=:36C2E6 2AAC@249 E@ 9@H E96J C6AC6D6?E D@>6@?6’D =:<6?6DD] $92=D@? E9:?<D E96 px C:89ED E@ 2 A6CD@?’D =:<6?6DD 2C6 364@>:?8 2? 2DD6E :? E96:C @H? C:89E] r@>3:?6 E9@D6 C:89ED H:E9 px AC@5F4E:@? 2?5 2 4=62C 4C62E:G6 A@:?E @7 G:6H[ 2?5 2E9=6E6D 2?5 6DE2E6D 42? 2AA62C :? 42>A2:8?D E96J H6C6 ?6G6C 7:=>65 7@C] |2C25@?2 5:65 :? a_a_] w:D =236= =2F?4965 E9:D J62C]k^Am
kAmu@C 7@F?56CD 4@?D:56C:?8 E9:D C@FE6[ ~?6 @7 ~?6’D 2AAC@249 4@>6D 5@H? E@ 2 76H 923:ED H@CE9 3@CC@H:?8ik^Am
kF=mk=: 52E2\=:DE\:E6>\:5lQ626fb5gffa6h`ff2274d4b3_5g62fh7c7QmkDEC@?8m$9@H E96 :562 367@C6 J@F 3F:=5 :E]k^DEC@?8m #@F89 4@?46AE :>286D 86E 72DE6C[ 4=62C6C 7665324< E92? 2 HC:EE6? 3C:67]k^=:mk=: 52E2\=:DE\:E6>\:5lQ6c5``5b26he5ddg_e`c2ccgabg2b2`gbaQmkDEC@?8ms64:56 H92E 42?’E 492?86]k^DEC@?8m $6EE=6 62C=J @? H9:49 56E2:=D @7 2 A6CD@?[ AC@5F4E @C A=246 >FDE DE2J 244FC2E6j 9@=5 6G6CJ 2DD6E E@ E92E =:DE]k^=:mk=: 52E2\=:DE\:E6>\:5lQ66eac6ggc35a35aaecfba4c7573h6_eabQmkDEC@?8m|2E49 E96 >@56= E@ E96 D9@E]k^DEC@?8m s:776C6?E 6?8:?6D 92?5=6 DE:==D[ >@E:@? 2?5 4=@D6\FAD 5:776C6?E=J[ 2?5 E6DE:?8 2 76H 4@DED =:EE=6]k^=:mk=: 52E2\=:DE\:E6>\:5lQ6a4ed7a`bbh`bge4af`__b7``62hfdb3bQmkDEC@?8mz?@H H92E ?@E E@ D9:A]k^DEC@?8m q6:?8 H:==:?8 E@ 4FE H62< H@C< :D H92E 62C?D 2 4=:6?E’D ECFDE]k^=:mk^F=m
kAm$92=D@? 6IA64ED px E@@=D E@ 364@>6 DE2?52C5 6BF:A>6?E 7@C 4C62E:G6 DEF5:@D] w:D 25G:46 E@ @E96C 7@F?56CDi p5@AE E96> BF:4<=J[ =62C? E96:C =:>:ED 2?5 <66A H@C<:?8 @? E96 4C27E @7 >2<:?8 D@>6E9:?8 A6@A=6 24EF2==J H2?E E@ H2E49]k^Am
kAmx?E68C2E:?8 px 62C=J :D E96 62DJ A2CE] w2G:?8 E96 E2DE6 E@ FD6 :E H6== :D H92E H:== D6A2C2E6 E96 DEF5:@D E92E =2DE]k^Am
kAmk2 9C67lQ9EEADi^^9:88D7:6=5]2:^4C62E@C\9F3^42D6\DEF5:6D^@?6\@7\@?6\>2C25@?2\2AA2C6=\2:\42>A2:8?Qmk6>m%9:D DE@CJk^6>mk^2mk6>m H2D AC@5F465 3Jk^6>m k2 9C67lQ9EEADi^^9:88D7:6=5]2:Qmk6>mw:88D7:6=5 pxk^6>mk^2mk6>m 2?5 C6G:6H65 2?5 5:DEC:3FE65 3Jk^6>m k2 9C67lQ9EEADi^^9F3D]=2^"_b<=8$#_Q C6=lQ?@7@==@HQmk6>m$E24<6Ck^6>mk^2mk6>m]k^6>mk^Am
(0) comments
Welcome to the discussion.
Log In
Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.