“Space Jam: A New Legacy” isn’t really a movie. It is a commercial. But let’s be clear, “Space Jam” was ALWAYS a commercial.
The original “Space Jam” was a spin-off of a series of popular Nike ads starring basketball legend Michael Jordan and Bugs Bunny, so being a feature length ad is baked into the DNA of this franchise. Warner Bros. just really leans into it with the whole movie becoming a giant ad for the studio’s intellectual properties.
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