Successful presidential candidates are mythmakers. They don’t just tell a story. They tell a story that helps people make meaning out of the current moment; that divides people into heroes and villains; that names a central challenge and explains why they are the perfect person to meet it.

In 2016 Donald Trump told a successful myth: The coastal elites are greedy, stupid people who have mismanaged the country, undermined our values and changed the face of our society. This was not an original myth; it’s been around since at least the populist revolts of the 1890s. But it’s a powerful us vs. them worldview, which resonates with a lot of people.

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