As a businesswoman and a young mother, Elizabeth Asch knew she would need someone to watch her young children. She owns the River Valley Club, a health and wellness facility in Lebanon that offers fitness classes, tennis and pickleball, a day spa, a hair salon, and other amenities to its adult clientele.
Initially, the club operated a babysitting service where parents could drop off their children while they worked out. But after feedback from patrons and employees, Asch decided to open FitKids ChildCare at River Valley, a childcare center. Twenty-eight years later, FitKids has 15 classrooms, and her teachers enjoy childcare at no additional cost to them.
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