Shoppers wait at the counter inside Zeb’s General Store, 2675 White Mountain Highway in North Conway.  The store has won numerous awards over the years. (JAMIE GEMMITI PHOTO)

CONWAY — Zeb’s General Store has been selected as the most beautiful store in New Hampshire by Architectural Magazine and was featured in the October issue of the magazine.

The listing was part of a feature on the prettiest stores in every state of the country, each embodying the heart and soul of their communities. The stores listed in neighboring states, included the famous Brattle Book Shop in Boston and The Minka Shop in Kennebunkport, Maine.

“While we don’t picture ourselves as an architectural landmark,” commented Zeb’s co-owner Peter Edwards, “we are nonetheless very pleased that such a prestigious magazine as Architectural Magazine determined that our product presentation, the many antique displays and an inviting old-time exterior, all contributed to their decision to recognize us as the prettiest store in the entire state.”

This selection is in addition to other accolades received by the store in 2018.

Zeb’s was voted as the best candy store in the North Country by the readers of NH Parenting Magazine. The store also was voted as the best candy store and specialty retail store in the valley in a survey conducted by The Conway Daily Sun. This is the third year the store has come out on top in the Daily Sun vote for the best of the valley in those categories.

For more about Zeb’s General Store, go to zebs.com. Select "Awards and Accolades" on the website for a history of awards achieved by the business over many years.

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