06-13-24 Norcross Ski Pole semi-wide

The historic "World's Largest Ski Pole" sign outside the former Carroll Reed's at Norcross Place in North Conway Village has been refurbished by The Berry Companies and is seen here on June 13. (RACHEL SHARPLES PHOTO)

CONWAY — The Berry Companies this week announced it has refurbished and reinstalled the iconic Norcross Place sign, a symbol of North Conway's ski  heritage and community spirit.

Once signifying the Carroll Reed Ski Shop, the sign has been dubbed "The World's Largest Ski Pole" by local historians.

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