The latest morning news show ratings are in, and NBC News’ Today continues to hold on to the top spot in total viewers and the key Adults 25-54 demographic with massive year-on-year gains.

According to AdWeek, citing Nielsen’s national live+same-day big data plus program ratings, the Today show averaged 3.252 million total viewers and 660,000 demo viewers for the week of March 2. This made it the seventh consecutive week the show has led the charts.

Originally published on tvinsider.com, part of the BLOX Digital Content Exchange.

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