The Golden Globes teamed up with Polymarket, an online prediction market, for the 2026 broadcast, and viewers aren’t super thrilled about it. The partnership has been promoted throughout the January 11 awards show, with announcers Marc Malkin and Kevin Frazier often referencing the betting predictions before commercial breaks.
Social media has become flooded with comments about the promotion of Polymarket. Along with a gif of a woman looking shocked and confused, someone wrote on X, “the golden globes putting polymarket predictions for upcoming categories on the screen…,” while someone else wrote, “the polymarket ads are sooooo cringe hunger games bulls**t, the encouragement of gambling across all forms of american ‘entertainment’ is such an end-times indicator.”
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Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.