The Golden Globes teamed up with Polymarket, an online prediction market, for the 2026 broadcast, and viewers aren’t super thrilled about it. The partnership has been promoted throughout the January 11 awards show, with announcers Marc Malkin and Kevin Frazier often referencing the betting predictions before commercial breaks.

Social media has become flooded with comments about the promotion of Polymarket. Along with a gif of a woman looking shocked and confused, someone wrote on X, “the golden globes putting polymarket predictions for upcoming categories on the screen…,” while someone else wrote, “the polymarket ads are sooooo cringe hunger games bulls**t, the encouragement of gambling across all forms of american ‘entertainment’ is such an end-times indicator.”

Originally published on tvinsider.com, part of the BLOX Digital Content Exchange.

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