When it comes to vehicles, my general rule is to keep it simple. I know many people like the latest bells and whistles, and I do, too, but there are limits. Just because something is possible doesn’t mean it should necessarily be done. Door locks are good. Power remote door locks are better. Automatic door locks are too much.

I saw a spot on television recently for Chevrolet’s Multi-Flex Tailgate. I’m sure much R&D went into designing this thing, and GM has been pushing it since its introduction. In this latest ad, two neighbors are standing on a tidy driveway bisecting perfectly manicured lawns, in front of their hermetically sealed McMansions. These guys are ready for some serious weekend home projects as demonstrated by their slightly faded jeans, work shoe, and untucked casual shirts. They’re discussing, as two dudes hanging around the back of a $70k truck do, the Multi-Flex Tailgate.

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