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A shopper is seen with the new Buy Local bags being offered by the White Mountain Independents this year on Plaid Friday. (COURTESY PHOTO)

CONWAY — Plaid Friday encourages shopping local and supporting independent businesses on that day. Sleep in, enjoy a cup of coffee, then shop with your friends and neighbors, support your neighbors and wear plaid to bring the point home.

The White Mountain Independents, a group of more than 20 retail businesses in the Mount Washington Valley communities of Conway, North Conway, Intervale and Jackson, are once again all on board with Plaid Friday.

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