downtown north conway

North Conway Village as seen on Nov. 21. USA Today termed its “pastel-hued Victorian architecture” as “oozing New England charm.” (JAMIE GEMMITI PHOTO)

CONWAY — North Conway was named the No. 1 Best Ski Town in the country, and Jackson Ski Touring made it to the No. 9 spot in the Top Ten Cross-Country Centers in the U.S in a USA Today/10 Best readers' poll that took place in November.

Results were announced Friday, according to Marti Mayne, publicist for the Mt. Washington Valley Chamber of Commerce.

One of just a handful of towns nominated in the Northeast, North Conway was named the best ski destination in the country, topping such industry icons as Aspen, Breckenridge and Steamboat Springs in Colorado and Taos, N.M. 

Bretton Woods Nordic Center also was nominated among the top 20 Cross-Country Ski Resorts by USA Today/10 Best editors.

Editors asked readers: “What makes a great ski town? Some would say it's convenient access to the slopes, for others, maybe it's the variety of restaurants, bars, shops and accommodations. Yet others might gravitate toward a small town vibe or historic atmosphere.” 

“Clearly, North Conway fits the bill for all aspects of a great ski town, and readers confirmed it with their votes,” said Mayne.

In describing North Conway, USA Today/10 Best editors noted, “Nestled within the scenic White Mountains of New Hampshire, North Conway sits within a half-hour drive of more than a dozen alpine and Nordic ski resorts. Visitors off the slopes can explore the town’s pastel-hued Victorian architecture oozing New England charm.”

Voting took place online, and both the Mt. Washington Valley Chamber of Commerce and Jackson Ski Touring Foundation spread the word via newsletters and social media to vote daily. North Conway held the number-one position for the Best Ski Town throughout most of the voting period, serving as a reminder of its enormous appeal to skiers and winter travelers.

“We’ve always known that North Conway, and the surrounding Mount Washington Valley, was a world-class ski destination,” said Janice Crawford, executive director of the Mt. Washington Valley Chamber of Commerce. “With 13 ski resorts and cross-country centers, tubing hills and mountain coasters, not to mention tons of tax-free shopping, amazing restaurants and plenty of apres ski fun, there’s something for every skier and rider in the family here, 24/7.”

Referred to by many as “the birthplace of skiing,” North Conway has been garnering accolades as a ski town for decades. In 2011, North Conway was named the No.1 Destination Village for Skiers. In 2012, National Geographic named North Conway among the top 25 ski towns worldwide. In 2015, Lonely Planet named North Conway to its Best of the U.S. 2015 list, and in 2016, Travel + Leisure readers named North Conway among the top Mountain Towns. North Conway has been nominated among the top Ski Towns in the USA by USA Today/10 Best for three years in a row and all three years has made it among the top five ski towns on the list.

Jackson Ski Touring Foundation also was named No. 1 Family Friendly Snowshoe Nordic Center in the USA by Snowshoe Magazine. This year marks the second time Jackson Ski Touring made it to USA Today’s Top Ten Cross Country Resorts list.

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