torrid

Staff are seen at the new Torrid store at Suite I-10 (next to Levi's) at Settlers Green. (COURTESY PHOTO)

CONWAY — Torrid, a plus-size women’s fashion store designed to appeal to on-trend “fashionistas,” has opened a 3,200-square-foot store at Settlers Green in North Conway.

Inspired by and designed to fit young, fashion-forward women, Torrid has sizes 10-30 and includes apparel, shoes, accessories and lingerie. The company opened in 2001 as a sister company of Hot Topic Inc.

The brand was in high demand, as many plus-size brands did not cater to teens and young professionals at the time.

As of 2016, Torrid has over 400 stores in 36 states. It held its first fashion show at New York Fashion Week in fall 2017.

The Settlers Green store is the first Torrid outlet in New England.

“We think a lot of shoppers will be excited to see a dedicated plus-size apparel store back in the local market,” said Marketing Director Laura Lemieux.

“Shoppers can expect a solid mix of fashion styles, including workwear, formal attire and casual dresswear.”

Torrid is well-known for its interaction with its fan base via social media. Many online bloggers and influencers representing the brand include Hollywood actresses Rebel Wilson and Adrienne C. Moore.

The brand also has dabbled in pop culture campaigns, with clothing inspired by television shows and movies.

Torrid is located next to the Levi’s store just off MacMillan Lane. The new shop is one of 70 national brand outlets grouped together at Settlers Green and the neighboring Settlers Crossing and Settlers Streetside. To learn more, go to settlersgreen.com.

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