Somewhere, someone this holiday season will type something along the lines of, "present for my 8-year-old niece who is obsessed with sharks but somehow already owns everything shark-related" into an AI agent. A few seconds later, a recommendation may surface for a scientific illustration of sharks, drawn in archival pigment ink and finished in watercolor, from an independent illustrator’s shop. It's a shop the buyer didn't know existed. And the match didn’t come from a single keyword but from the buyer describing what they needed.
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