The evolution of jet memberships: How subscription models are outpacing traditional ownership
kAm!C:G2E6 2G:2E:@? 2==@HD A2DD6?86CD E@ >@G6 @? :?5:G:5F2=:K65 D4965F=6D] p D:?8=6 :E:?6C2CJ 42? DA2? 4@>>6C4:2= 9F3D 7C@> !2C:D E@ $92?892: H:E9:? 2 cg\9@FC H:?5@H]k^Am
kAmqFE :7 AC:G2E6 2G:2E:@? @?=J 42E6C65 E@ 3:==:@?2:C6D H:E9 E96:C @H? 2:C4C27E[ E96 :?5FDECJ H@F=5?’E 92G6 C624965 2 k2 9C67lQ9EEADi^^HHH]E963FD:?6DDC6D62C494@>A2?J]4@>^C6A@CE^AC:G2E6\2:C4C27E\8=@32=\>2C<6E\C6A@CEQm?62C=J Sb_ 3:==:@? >2C<6E :? a_adk^2m] xE H@F=5 DE:== 36 2 E:?J H@C=5 @44FA:65 3J F=EC2H62=E9J :?5:G:5F2=D 2?5 4@CA@C2E6 7=66ED[ H9:=6 6G6CJ@?6 6=D6 562=E H:E9 4C@H565 E6C>:?2=D[ 56=2JD[ 2?5 F?4@>7@CE23=6 D62E:?8]k^Am
kAm~H?:?8 2 vF=7DEC62> :D?’E E96 @?=J H2J E@ 7=J AC:G2E6 2?J>@C6] (:E9 492CE6C @A6C2E@CD[ ;6E >6>36CD9:AD[ 2?5 @?\56>2?5 3@@<:?8 D6CG:46D[ AC:G2E6 2G:2E:@? 92D 364@>6 2446DD:3=6 E@ 2 >F49 3C@256C 8C@FA @7 EC2G6=6CD]k^Am
kAmk2 9C67lQ9EEADi^^;6EE=J]4@>^Qmy6EE=Jk^2m 6I2>:?6D 9@H >6>36CD9:A 2?5 DF3D4C:AE:@? >@56=D 2C6 C6D92A:?8 AC:G2E6 2G:2E:@? 2?5 C65F4:?8 C6=:2?46 @? 7F== 2:C4C27E @H?6CD9:A]k^Am
k7:8FC6mk:>8 DC4lQ9EEADi^^:>286D]DE24<6C]4@>^H^`ag_^:>286D^DE@C:6D^a_ae^_e^_`^;6EE=J0b`fbfef3]A?8Q 2=ElQp? :?7@8C2A9:4 C6G62=:?8 9@H >6>36CD9:A 2?5 DF3D4C:AE:@? >@56=D 2C6 C6D92A:?8 2:C4C27E @H?6CD9:A]Q DEJ=6lQH:5E9i `__TQ ^mk7:842AE:@?my6EE=Jk^7:842AE:@?mk^7:8FC6m
k9bmk3C ^mp q:E @7 w:DE@CJk^9bm
kAm(62=E9J A6@A=6 92G6 366? 72D4:?2E65 H:E9 2:C4C27E D:?46 E96 :?46AE:@? @7 4:G:= 2G:2E:@?] qFE 62C=J AC:G2E6 7=J:?8 =@@<65 ?@E9:?8 =:<6 E96 D=66< 3FD:?6DD ;6ED H6 <?@H E@52J]k^Am
kAmq67@C6 E96 `hd_D[ AC:G2E6 A=2?6D H6C6 @7E6? 4=F?<J[ F?4@>7@CE23=6[ 2?5 H:=5=J :>AC24E:42=] %96C6 H6C6 ?@ AC6DDFC:K65 423:?D @C A=FD9 :?E6C:@CD[ 2?5 A=2?6 C:56D H6C6 86?6C2==J F?4@>7@CE23=6]k^Am
kAm%92E DE2CE65 E@ 492?86 2D 2:C4C27E E649?@=@8J :>AC@G65] ~?6 >2;@C >:=6DE@?6 H2D E96 r6DD?2 `fa[ H9:49 96=A65 >2<6 AC:G2E6 7=J:?8 >@C6 AC24E:42= 7@C FA E@ E9C66 A2DD6?86CD] x? `hdf[ E96 2G:2E:@? >2C<6E D2H E96 :?EC@5F4E:@? @7 E96 k2 9C67lQ9EEADi^^2:C49:G6]4@>^2:C4C27E^=@4<9665\;6EDE2C\72>:=J^Qm{@4<9665 y6E$E2Ck^2m[ @?6 @7 E96 7:CDE 3FD:?6DD ;6ED 42A23=6 @7 42CCJ:?8 `_ A2DD6?86CD]k^Am
kAm(:E9 36EE6C 6?8:?6D[ :>AC@G65 4@>7@CE[ 2?5 6G6?EF2==J AC6DDFC:K65 423:?D[ AC:G2E6 2G:2E:@? 3682? 6G@=G:?8 7C@> 2 C:D<J 9@33J :?E@ 2 =68:E:>2E6 3FD:?6DD EC2G6= D@=FE:@?] u@C 564256D[ E9@F89[ :E DE:== C6>2:?65 2 =FIFCJ C6D6CG65 2=>@DE 6?E:C6=J 7@C 3:==:@?2:C6D[ 46=63C:E:6D[ 2?5 >2;@C 4@CA@C2E:@?D]k^Am
kAmqFE 2D E96 :?5FDECJ 8C6H 2?5 >@C6 492CE6C 4@>A2?:6D 6>6C865[ E96 E:56D EFC?65[ 2?5 >@C6 A6@A=6 H6C6 23=6 E@ 2446DD E96 D6CG:46] p?5 H6 2CC:G6 2E E@52J[ H96? 7=J:?8 AC:G2E6 >62?D 3@@<:?8 2 D62E[ 492CE6C:?8 2 7=:89E[ @C ;@:?:?8 2 >6>36CD9:A AC@8C2>]k^Am
k9bm%@52J’D {2?5D42A6i ~H?6CD9:A GD] $F3D4C:AE:@? |@56=Dk^9bm
kAmx? ;FDE 2 76H 564256D[ AC:G2E6 2G:2E:@? 92D 6G@=G65 7C@> 2 DE2EFD DJ>3@= :?E@ D@>6E9:?8 >F49 >@C6 AC24E:42=] $FC6[ @H?:?8 2 =FIFCJ ;6E :D DE:== 2? F?>:DE2<23=6 D:8? @7 H62=E9[ 6DA64:2==J :? E@52J’D 64@?@>J] |@DE FD6CD 5@ ?@E C6BF:C6 E96 42A:E2= 7@@EAC:?E @7 F=EC2\9:89\?6E\H@CE9 :?5:G:5F2=D @C 8=@32= :4@?Dj C2E96C[ E96J AC:@C:E:K6 FE:=:EJ @G6C =6824J 6BF:EJ @H?6CD9:A]k^Am
kAmp =@E @7 E@52J’D AC:G2E6 7=J6CD 2C6 3FD:?6DD 6I64FE:G6D[ 6?EC6AC6?6FCD[ 72>:=:6D[ @C 7C6BF6?E EC2G6=6CD H9@ G2=F6 7=6I:3:=:EJ[ AC:G24J[ 2?5 D2G:?8 E:>6 >@C6 E92? E96 3C288:?8 C:89ED @7 @H?:?8 2? 2:C4C27E]k^Am
kAmkDEC@?8m(9J $F3D4C:AE:@?D 2C6 (:??:?8k^DEC@?8mk^Am
kAm&?E:= C646?E=J[ @?\56>2?5 3@@<:?8 H2D E96 >@DE A@AF=2C >@56= 2>@?8 492CE6C 4=:6?ED] (:E9:? E9:D >@56=[ FD6CD A2J 2? 2??F2= @C >@?E9=J 766 E@ 2446DD 2 5:8:E2= >2C<6EA=246 H:E9 8F2C2?E665 @C 42AA65 9@FC=J C2E6D]k^Am
kAm$F3D4C:36CD >2:?E2:? 4@>A=6E6 7=66E 7=6I:3:=:EJ[ 2==@H:?8 E96> E@ D64FC6 2 e\D62E !96?@> b__ @C 2 =2C86\423:? 4@CA@C2E6 ;6E 56A6?5:?8 @? E96 >:DD:@? AC@7:=6]k^Am
kAmqFE E96 4FCC6?E k2 9C67lQ9EEADi^^HHH]4?34]4@>^a_ae^_c^_b^AC:G2E6\;6E\EC2G6=\4@DED\C:D6\7F6=\AC:46D]9E>=Qm7F6= DFC492C86Dk^2m 2?5 A:=@E H286 DA:<6D 42FD65 @?\56>2?5 C2E6D E@ 7=F4EF2E6 3J 2D >F49 2D a_T >@?E9 @G6C >@?E9] %@ 2G@:5 E9:D[ 7C6BF6?E 7=J6CD >2J AC676C >6>36CD9:A >@56=D E92E AC@G:56 7:I65 9@FC=J C2E6D[ DF49 2D ;6E 42C5D[ 2==\J@F\42?\7=J[ @C k2 9C67lQ9EEADi^^HHH]:?G6DE@A65:2]4@>^E6C>D^7^7C24E:@?2=@H?6CD9:A]2DAQm7C24E:@?2= @H?6CD9:Ak^2m]k^Am
kAmw6C6 :D 2 3C62<5@H? @7 E96D6 >@56=D 2?5 H9@ E96J’C6 36DE 7@Cik^Am
k7:8FC6mk:>8 DC4lQ9EEADi^^:>286D]DE24<6C]4@>^H^`ag_^:>286D^DE@C:6D^a_ae^_e^_`^3C62<5@H?\@7\>@56=D\`]A?8Q 2=ElQp E23=6 3C62<:?8 5@H? E96 DF3D4C:AE:@? >@56=D 2?5 H9@ E96J 2C6 36DE 7@C]Q DEJ=6lQH:5E9i `__TQ ^mk7:842AE:@?my6EE=Jk^7:842AE:@?mk^7:8FC6m
kAm$F3D4C:AE:@?D AC@G:56 7:I65 9@FC=J C2E6D 5FC:?8 E96 >6>36CD9:A A6C:@5 2?5 A62<\52J AC@E64E:@?] %9:D AC@E64ED FD6CD 7C@> AC:46 DFC86D >@E:G2E65 3J 9:89\56>2?5 6G6?ED W=:<6 E96 $FA6C q@H= @C E96 uxup (@C=5 rFAX]k^Am
kAmkDEC@?8m%96 u:?2?4:2= qFC56? @7 (9@=6 ~H?6CD9:Ak^DEC@?8mk^Am
kAm%96 @?6 5:D25G2?E286 @7 DF3D4C:AE:@?D 2?5 @?\56>2?5 3@@<:?8 :D E92E A2DD6?86CD 2C6 ?@E 8F2C2?E665 2446DD E@ E96 D2>6 2:C4C27E EJA6 6G6CJ E:>6] p=D@[ 5FC:?8 A62< D62D@?[ E96J >2J ?@E 36 23=6 E@ 3@@< 2 7=:89E H:E9@FE 2 ac\9@FC ?@E:46]k^Am
kAm(9@=6 2DD6E @H?6CD9:A >:E:82E6D E96D6 2G2:=23:=:EJ 4@?DEC2:?ED] p? :?5:G:5F2= @H?6C C6E2:?D E@E2= @A6C2E:@?2= 4@?EC@=[ 2 565:42E65 4C6H :D A6C>2?6?E=J 2E E96:C 5:DA@D2=[ 2?5 E96 2:C4C27E 42? 249:6G6 @A6C2E:@?2= C625:?6DD H:E9:? 9@FCD @7 ?@E:7:42E:@?] w@H6G6C[ E9:D =6G6= @7 C625:?6DD 4@>6D H:E9 DE66A 4@DED]k^Am
kAmx?:E:2= 24BF:D:E:@? C6BF:C6D 2==@42E:?8 k2 9C67lQ9EEADi^^HHH]:?G6DE@A65:2]4@>^2CE:4=6D^:?G6DE:?8^_g_e`d^3FJ:?8\GD\=62D:?8\AC:G2E6\;6E]2DAQm36EH66? Sb >:==:@? 2?5 Sh_ >:==:@?k^2m :? 42A:E2=] q6J@?5 E96 AFC492D6 AC:46[ @A6C2E@CD >FDE 244@F?E 7@C @?8@:?8 @G6C9625[ :?4=F5:?8 >2:?E6?2?46[ 92?82C286[ 2?5 4C6H]k^Am
kAm(:E9@FE 2 9:89\7C6BF6?4J EC2G6= AC@7:=6 @C F=EC29:89\?6E\H@CE9 DE2EFD[ ;FDE:7J:?8 E96D6 DE2886C:?8 @FE=2JD C6>2:?D 5:77:4F=E]k^Am
k9bm|@C6 !6@A=6 r2? u=J !C:G2E6k^9bm
kAm(9:=6 @H?:?8 2 AC:G2E6 ;6E C6>2:?D AC@9:3:E:G6=J 6IA6?D:G6[ E@52J’D 3FD:?6DD >@56= :D 72C >@C6 2446DD:3=6] u@C >@DE EC2G6=6CD[ 492CE6C:?8 @776CD E96 7=6I:3:=:EJ[ AC:G24J[ 2?5 4@?G6?:6?46 @7 7=J:?8 AC:G2E6 H:E9@FE E2<:?8 @? E96 6?@C>@FD 4@DED 2?5 C6DA@?D:3:=:E:6D @7 @H?:?8 2? 2:C4C27E]k^Am
kAm%96C6 2C6 ?@ >2:?E6?2?46 96252496D[ ?@ ?665 E@ 9:C6 2 4C6H[ 2?5 ?@ A2J:?8 7@C 2 ;6E E@ D:E :? 2 92?82C] %92E’D H9J ;6E >6>36CD9:AD 2?5 DF3D4C:AE:@? >@56=D 4@?E:?F6 E@ 8C@H] %96J 8:G6 EC2G6=6CD E96 7C665@> E@ 7=J @? E96:C @H? E6C>D[ H96E96C E92E >62?D 2 76H 7=:89ED 2 J62C @C 7C6BF6?E 3FD:?6DD EC:AD 24C@DD E96 8=@36]k^Am
kAmk2 9C67lQ9EEADi^^;6EE=J]4@>^A@DE^E96\6G@=FE:@?\@7\;6E\>6>36CD9:ADQmk6>m%9:D DE@CJk^6>mk^2m k6>mH2D AC@5F465 3Jk^6>m k2 9C67lQ9EEADi^^;6EE=J]4@>^Qmk6>my6EE=Jk^6>mk^2m k6>m2?5 C6G:6H65 2?5 5:DEC:3FE65 3Jk^6>m k2 9C67lQ9EEADi^^9F3D]=2^"_b<=8$#_Q C6=lQ?@7@==@HQmk6>m$E24<6Ck^6>mk^2m]k^Am
(0) comments
Welcome to the discussion.
Log In
Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.