“The harm in this matter is difficult to overstate,” wrote a New Mexico judge who ordered tech giant Meta to pay one of the largest data privacy case penalties in American history. The US$25 billion fine came in a case about how Trump campaign firm Cambridge Analytica deceptively used data from Facebook users without their permission to create psychographic profiles to target voters in the lead-up to the 2016 presidential election.
But the New Mexico penalty was for statements Facebook made that deceived users about data privacy and its response to Cambridge Analytica – not for the harm caused by how the harvested data was used. Those harms are alleged to include exploiting psychological vulnerabilities, targeting people’s fears and discouraging them from voting.
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