The most overlooked piece to building media trust is the willingness of a community to engage with journalists.

(EAST LANSING, MICH.) In the past decade, study after study has come to a troubling conclusion: Trust in news and journalism has declined dramatically.

The public’s loss of trust corresponds with the explosive development of our information ecosystem. The more options audiences have to find news elsewhere, the less trust the public has placed in traditional forms of journalism.

Originally published on theconversation.com, part of the BLOX Digital Content Exchange.

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