The morning news show ratings battle is heating up as ABC’s Good Morning America was just 25,000 total viewers away from NBC’s Today for the week of March 16.

According to AdWeek, citing Nielsen’s national live+same-day big data plus program ratings, Good Morning America averaged 2.964 million total viewers and 500,000 viewers in the coveted Adults 25-54 demographic for the week beginning March 16.

Originally published on tvinsider.com, part of the BLOX Digital Content Exchange.

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