Knowing when to walk away from remodeling is easier said than done

Let’s be honest. If it were that easy, there wouldn’t be a common phrase around it and Kenny Rogers wouldn’t have made millions on that one song. Truth is if it were always easy to “know when to walk away;” life would be simpler. The same is true when it comes to selling your home. Do you spend the time, money, blood, sweat and tears fixing it up to get the best price? Or, do you cut your losses, save the money and allow the buyers to take on the remodeling on their own? Once again, as with most things in life, the answer is: It depends.

If you have ever spent any time in a sales role, you are likely aware of the concept of “positioning.” For the uninitiated, this is simply the process of presenting the product to be sold in a manner that is most desirable to the audience you are selling to. A few years ago I wrote an article about knowing your audience and talked about how the UFC does not attract advertisers for expensive wines and champagne. They know their audience.