One of my favorite sayings for real estate professionals, and a saying (and mindset) that eludes far too many sellers, is this: "I'm contracted to SELL your home, not LIST it."

While this may seem like an obvious tenet, what it lacks in complexity it makes up in its lack of broad understanding. If you are serious about selling your home there are a few details to keep at the forefront of your mind. Today I'd like to peel back the curtain a bit and talk about what the true professionals focus on when it comes to listing (and selling) a property.

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