I’ll admit it, I was wrong. Leading up to this year’s World Cup, I was kind of down on the beautiful game. It was never about the play on the pitch; it was FIFA and the price gouging that was happening for World Cup tickets. The real fans were being priced out of once-in-a-lifetime experiences.
The most affordable sport in the world to play — all you need is a ball — should never be the most expensive one to watch. If we truly want to grow the game in the United States, it needs to be affordable for families to attend, to play and experience a culture like no other.
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