(BPT) - Key takeaways
- Widespread use of AI search engines has dramatically altered how consumers discover brands.
- Regardless of whether it's sponsored or earned, AI systems evaluate a brand's content by its credibility, authority, consistency and frequency.
- PR and MarCom professionals who want better brand visibility need to follow this change in brand discovery via earned and editorial content in credible publications.
- Brandpoint Optimize helps brands increase their AI visibility through quality content, trusted syndication and credible third-party validation.
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