![[Executive Corner] The Daylight Test: Why the True Value of Perfect Black Is Revealed in Bright Rooms](https://bloximages.newyork1.vip.townnews.com/conwaydailysun.com/content/tncms/assets/v3/editorial/5/21/521b3961-34f3-52f9-9f80-9b8055b75f97/6a7eb92db3cbd.image.jpg?resize=400%2C225)
(BPT) - By Lee Myong Young, Research Fellow at Display Picture Quality Development Team, LG Media Entertainment Solution Company at LG Electronics
Every premium TV looks spectacular in a pitch-black, cave-like room. But that isn't how most of us watch. More often than not, when we actually have a moment to sit down and catch up on our must-see shows, there's either sunlight pouring in through the windows, or all the lights are on inside the house. And it is in these bright environments that the true value of a display's black levels becomes more apparent.
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