[Executive Corner] Leading the Game: How LG Became Spain’s #1 in Professional LED Technology at Sports Venues

(BPT) - By Jaime de Jaraíz, president of LG Electronics Iberia

When fans walk into a stadium, they expect more than just a game or a show — they expect to feel part of something bigger. In Spain, this new era of immersive sports and entertainment has two shining examples: the Riyahd Air Metropolitano in Madrid and the Roig Arena in Valencia. At both venues, we at LG are helping write a new chapter in the digital transformation of sports, leading a technological revolution that redefines how every moment is experienced.

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