Creativity redefined: How SMBs are using full-service visual platforms to capture audience attention

(BPT) - For small and mid-size businesses (SMBs), capturing audiences' attention has never been more challenging. In a world of content overload, it all starts with catching their eye.

Creative photo and video libraries are a simple and accessible solution for many SMBs to quickly find and purchase quality images, even with a small marketing budget. However, the rise of AI-generated images has changed the creative landscape. Businesses are experimenting with AI to find efficiencies, but they also need their marketing to look and feel authentic while ensuring the content they use is commercially safe, whether they're working with their own images or sourcing them from a creative library.