44% of Americans say pumpkin spice now costs more — but they’re still buying: New study

(BPT) - Pumpkin season is here and some are asking for a price check: 44% of Americans say tariffs and inflation are making pumpkin-flavored items cost more and the "pumpkin spice tax" or the premium price on seasonal items is real (39%), according to new Empower research. Still, more than half (54%) say they look forward to purchasing these specialties every season (62% younger generations). Millennials spend the most, averaging around $64 per month on pumpkin spice-flavored products during the fall, more than five times what Boomers spend at $12.

Pumpkin spice prices are on the rise

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