The Local Roast Proves That Where and When Coffee Is Roasted Matters More Than Most Drinkers Realize

kAmk^Am

kAmQQ|@DE A6@A=6 92G6 ?6G6C E2DE65 ECF=J 7C6D9 4@7766] %96J E9:?< E96J 92G6[ 3FE @?46 E96J ECJ 2 362? E92E H2D C@2DE65 =@42==J ;FDE 52JD 367@C6 3C6H:?8[ E96J C62=:K6 9@H >F49 7=2G@C E96J 92G6 366? >:DD:?8] %92E >@>6?E @7 5:D4@G6CJ :D H92E 5C:G6D 6G6CJE9:?8 H6 5@]Q \ $A@<6DA6CD@?[ %96 {@42= #@2DEQ%96 {@42= #@2DE :D 492==6?8:?8 H:56DAC625 2DDF>AE:@?D 23@FE 4@7766 BF2=:EJ 3J 56>@?DEC2E:?8 E96 AC@7@F?5 :>A24E E92E =@42=[ D>2==\32E49 C@2DE:?8 92D @? 7=2G@C 2?5 7C6D9?6DD] pD >@C6 4@?DF>6CD D66< @FE 2CE:D2?2= 2=E6C?2E:G6D E@ >2DD\AC@5F465 AC@5F4ED[ E9:D DA64:2=EJ C@2DE6C :D >66E:?8 E96 >@>6?E H:E9 6IA6CE:D6 2?5 A2DD:@?]k^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQmkDEC@?8mq&uup{~[ }6H *@C< \ pF8FDE `b[ a_ae \k^DEC@?8m r@7766 :D @?6 @7 E96 >@DE 4@?DF>65 36G6C286D @? E96 A=2?6E[ J6E >@DE A6@A=6 92G6 DFCAC:D:?8=J =:EE=6 <?@H=6586 23@FE E96 ;@FC?6J E96:C 362?D E2<6 367@C6 C6249:?8 E96 4FA] %96 {@42= #@2DE :D H@C<:?8 E@ 492?86 E92E 3J AF==:?8 324< E96 4FCE2:? @? H92E >2<6D 6I46AE:@?2= 4@7766 2?5 AC@G:?8 E92E =@42= C@2DE:?8 :D 2 82>6\492?86C 7@C 2?J@?6 H9@ 42C6D 23@FE E2DE6]k^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQm%96 4@?46AE :D C@@E65 :? 2 DEC2:89E7@CH2C5 ECFE9 E92E E96 DA64:2=EJ 4@7766 :?5FDECJ 92D =@?8 F?56CDE@@5i C@2DE65 4@7766 368:?D =@D:?8 :ED >@DE 56D:C23=6 BF2=:E:6D H:E9:? 52JD @7 E96 C@2DE] %96 G@=2E:=6 2C@>2E:4 4@>A@F?5D E92E 8:G6 4@7766 :ED 6?E:4:?8 7C28C2?46 2?5 =2J6C65 7=2G@C 2C6 7C28:=6 2?5 E:>6\D6?D:E:G6] %9:D >62?D E92E E96 4=@D6C 2 4@?DF>6C :D E@ E96 C@2DE:?8 52E6[ E96 >@C6 C6H2C5:?8 E96:C 4FA H:== 36] %96 {@42= #@2DE 42A:E2=:K6D @? E9:D C62=:EJ 3J <66A:?8 AC@5F4E:@? =@42= 2?5 E:>6=:?6D D9@CE]k^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQm&?=:<6 =2C86 4@>>6C4:2= C@2DE6CD E92E AC:@C:E:K6 D96=7 DE23:=:EJ 2?5 F?:7@C>:EJ[ %96 {@42= #@2DE 7@4FD6D @? 3C:?8:?8 @FE E96 5:DE:?4E A6CD@?2=:EJ @7 6249 4@7766 :E @776CD] p ?2EFC2==J AC@46DD65 362? 7C@> 2 DA64:7:4 8C@H:?8 C68:@? H:== 36 EC62E65 5:776C6?E=J 7C@> 2 H2D965 362? D@FC465 6=D6H96C6[ 3642FD6 E96 8@2= :D ?6G6C E@ 4C62E6 2 9@>@86?@FD AC@5F4E] x?DE625[ E96 2:> :D E@ 9:89=:89E H92E >2<6D 6249 4@7766 F?:BF6 2?5 H@CE9 D2G@C:?8]k^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQm%9:D 2AAC@249 92D DECF4< 2 49@C5 H:E9 4@7766 4@??@:DD6FCD H9@ 92G6 8C@H? H62CJ @7 86?6C:4 3=6?5D 2?5 AC65:4E23=6 7=2G@C AC@7:=6D] %96D6 2C6 4FDE@>6CD H9@ 2AAC64:2E6 E96 5:776C6?46 36EH66? 2 4@7766 E92E E2DE6D >6C6=J 256BF2E6 2?5 @?6 E92E @776CD 86?F:?6 56AE9[ 3C:89E?6DD[ 3@5J[ 2?5 7:?:D9] %96J F?56CDE2?5 E92E DA64:2=EJ 4@7766 :D 2D ?F2?465 2D 7:?6 H:?6[ 2?5 E96J D66< @FE C@2DE6CD H9@ D92C6 E92E A6CDA64E:G6]k^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQm%96 =@42==J D@FC465 2DA64E @7 %96 {@42= #@2DEVD 3FD:?6DD >@56= 6IE6?5D 36J@?5 86@8C2A9J] xE C67=64ED 2 A9:=@D@A9J @7 :?E6?E:@?2=:EJ E92E E@F496D 6G6CJ A2CE @7 E96 @A6C2E:@?] q62?D 2C6 D6=64E65 H:E9 AFCA@D6[ C@2DE65 H:E9 AC64:D:@?[ 2?5 A24<2865 H:E9 42C6] %96 6?E:C6 AC@46DD :D 56D:8?65 E@ >:?:>:K6 E96 5:DE2?46 36EH66? C@2DE6C 2?5 4@?DF>6C[ 3@E9 A9JD:42==J 2?5 A9:=@D@A9:42==J] rFDE@>6CD 2C6 ?@E 2?@?J>@FD EC2?D24E:@?Dj E96J 2C6 >6>36CD @7 2 4@>>F?:EJ E92E G2=F6D BF2=:EJ 2?5 4@??64E:@?]k^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQm%9:D 4@>>F?:EJ 4@?E:?F6D E@ 6IA2?5[ 7F6=65 :? A2CE 3J 2 G:3C2?E D@4:2= >65:2 AC6D6?46] %96 {@42= #@2DE >2:?E2:?D 24E:G6 AC@7:=6D H96C6 7@==@H6CD 42? D66 369:?5\E96\D46?6D 4@?E6?E[ =62C? 23@FE ?6H @776C:?8D[ 2?5 6?8286 :? 4@?G6CD2E:@?D 23@FE 3C6H:?8 >6E9@5D 2?5 4@7766 4F=EFC6] %96D6 A=2E7@C>D 92G6 364@>6 G2=F23=6 E@@=D 7@C 65F42E:@? 2?5 6?8286>6?E[ 2==@H:?8 E96 4@>A2?J E@ C6249 4@7766 6?E9FD:2DED H9@ >:89E ?@E @E96CH:D6 6?4@F?E6C 2 D>2==\32E49 C@2DE6C]k^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQm%96 E:>:?8 7@C 2 3FD:?6DD =:<6 %96 {@42= #@2DE 4@F=5 ?@E 36 36EE6C] r@?DF>6C EC6?5D 24C@DD E96 7@@5 2?5 36G6C286 =2?5D42A6 D9@H 2 DFDE2:?65 2?5 8C@H:?8 AC676C6?46 7@C 2CE:D2?2=[ =@42==J AC@5F465 8@@5D] !6@A=6 H2?E E@ <?@H H96C6 E96:C 7@@5 4@>6D 7C@>[ 9@H :E H2D >256[ 2?5 H9@ >256 :E] %96J 2C6 H:==:?8 E@ A2J 2 AC6>:F> 7@C BF2=:EJ 2?5 EC2?DA2C6?4J[ 2?5 E96J C6H2C5 3FD:?6DD6D E92E 56=:G6C @? E9@D6 G2=F6D H:E9 =@J2=EJ 2?5 25G@424J]k^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQm%96 {@42= #@2DE 6>3@5:6D E96D6 AC:?4:A=6D H:E9@FE AC6E6?D:@? @C 6I2886C2E:@?] xE :D ?@E ECJ:?8 E@ C6:?G6?E 4@7766] xE :D D:>A=J 5@:?8 H92E 8@@5 C@2DE6CD 92G6 2=H2JD 5@?6i EC62E:?8 E96 362? H:E9 C6DA64E[ 9@?@C:?8 E96 4C27E @7 C@2DE:?8[ 2?5 56=:G6C:?8 2 AC@5F4E E92E C6H2C5D 42C67F= 2EE6?E:@?] %96 5:776C6?46 :D E92E :? 2 >2C<6E 7=@@565 H:E9 D9@CE4FED 2?5 4@>AC@>:D6D[ E9:D =6G6= @7 565:42E:@? 92D 364@>6 C2C6 6?@F89 E@ 36 86?F:?6=J ?@E6H@CE9J]k^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQmu@C 4@7766 4@??@:DD6FCD D66<:?8 2 C@2DE6C E92E >2E496D E96:C DE2?52C5D[ %96 {@42= #@2DE C6AC6D6?ED ?@E ;FDE 2 AC@5F4E 3FE 2 AC@>:D6 E92E 6G6CJ 4FA H:== 36 H@CE9 E96 C:EF2=]k^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQmkDEC@?8mp3@FE %96 {@42= #@2DEk^DEC@?8mk^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQm%96 {@42= #@2DE :D 2 D>2==\32E49 4@7766 C@2DE6C @776C:?8 3=6?5D[ D:?8=6\@C:8:? 4@7766D[ 7=2G@C65 C@2DED[ 2?5 E62D[ H:E9 6G6CJ 328 C@2DE65 E@ @C56C 7@C >2I:>F> 7C6D9?6DD 2?5 7=2G@C] $:?46 :ED 7@F?5:?8[ E96 4@>A2?J 92D 7@4FD65 @? 42C67F==J D@FC465 362?D[ D9@CE E:>6=:?6D 36EH66? C@2DE 2?5 4FA[ 2?5 3F:=5:?8 2 4@>>F?:EJ @7 4FDE@>6CD H9@ G2=F6 BF2=:EJ 2?5 4@??64E:@?] xED 4@C6 >:DD:@? :D E@ 56=:G6C 7C6D9[ 9:89\BF2=:EJ 4@7766 E92E :?DA:C6D 36EE6C >@C?:?8D 2?5 F?7@C86EE23=6 >@>6?ED :? 6G6CJ 4FA] u@C >@C6 :?7@C>2E:@?[ G:D:E k2 9C67lQ9EEAi^^E96=@42=C@2DE]4@>QmE96=@42=C@2DE]4@>k^2m]k^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQmr~}%pr%i k2 C6=lQ?@7@==@HQ 9C67lQ9EEADi^^E96=@42=C@2DE]4@>^Qm9EEADi^^E96=@42=C@2DE]4@>k^2mk^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQmk2 C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]72463@@<]4@>^496CJ=]3=2:C]ha^Qm9EEADi^^HHH]72463@@<]4@>^496CJ=]3=2:C]ha^k^2mk^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQmk2 C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]:?DE28C2>]4@>^496C3`he`^Qm9EEADi^^HHH]:?DE28C2>]4@>^496C3`he`^k^2mk^Am

kA DEJ=6lQE6IE\2=:8?i ;FDE:7JjQmk2 C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]E:<E@<]4@>^o496C]3=2:CQm9EEADi^^HHH]E:<E@<]4@>^o496C]3=2:Ck^2mk^Am

kAmkDA2? DEJ=6lQ7@?E\D:K6i`gAI P:>A@CE2?EjQm|65:2 r@?E24Ek^DA2?mk^Am

kAmkDEC@?8mr@>A2?J }2>6ik^DEC@?8mk2 9C67lQ9EEADi^^HHH]23?6HDH:C6]4@>^4@>A2?J?2>6^E96=@42=C@2DE]4@>0`hbd_h]9E>=Q C6=lQ?@7@==@HQm%96 {@42= #@2DEk^2mk^Am

kAmkDEC@?8mr@?E24E !6CD@?ik^DEC@?8m y@9? (2ED@?k^Am

kAmkDEC@?8mt>2:=ik^DEC@?8mk2 9C67lQ9EEADi^^HHH]23?6HDH:C6]4@>^6>2:=04@?E24E0FD]A9AnAClE96\=@42=\C@2DE\AC@G6D\E92E\H96C6\2?5\H96?\4@7766\:D\C@2DE65\>2EE6CD\>@C6\E92?\>@DE\5C:?<6CD\C62=:K6Q C6=lQ?@7@==@HQm$6?5 t>2:=k^2mk^Am

kAmkDEC@?8mr@F?ECJik^DEC@?8m &?:E65 $E2E6Dk^Am

kAmkDEC@?8m(63D:E6ik^DEC@?8mk2 9C67lQ9EEADi^^E96=@42=C@2DE]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm9EEADi^^E96=@42=C@2DE]4@>k^2mk^Am

kAmk^Am

kAm k^Am

kAm!C6DD #6=62D6 s:DEC:3FE65 3J k2 9C67lQ9EEADi^^HHH]23?6HDH:C6]4@>Qmpq}6HDH:C6]4@>k^2mk^Am

kAm%@ G:6H E96 @C:8:?2= G6CD:@? @? pq}6HDH:C6 G:D:Ei k2 9C67lQ9EEADi^^HHH]23?6HDH:C6]4@>^AC6DDC6=62D6D^E96\=@42=\C@2DE\AC@G6D\E92E\H96C6\2?5\H96?\4@7766\:D\C@2DE65\>2EE6CD\>@C6\E92?\>@DE\5C:?<6CD\C62=:K60gb__ad]9E>=Qm%96 {@42= #@2DE !C@G6D %92E (96C6 2?5 (96? r@7766 xD #@2DE65 |2EE6CD |@C6 %92? |@DE sC:?<6CD #62=:K6k^2mk^Am

kAmk:>8 DC4lQ9EEADi^^HHH]23?6HDH:C6]4@>^AC6DD0DE2E]A9AnAClE96\=@42=\C@2DE\AC@G6D\E92E\H96C6\2?5\H96?\4@7766\:D\C@2DE65\>2EE6CD\>@C6\E92?\>@DE\5C:?<6CD\C62=:K6Q 2=ElQQ H:5E9lQ`AIQ 96:89ElQ`AIQ ^mk^Am

kA DEJ=6lQ4@=F>?\DA2?i2==j >2C8:?i_ _ `aAIj 7@?E\D:K6i`gAIj 7@?E\H6:89Eie__jQm|65:2 82==6CJk^Am

k7:8FC6 DEJ=6lQ>2C8:?i_j A255:?8i_jQmk:>8 DC4lQ9EEADi^^5acgg7H=h`_K6h]4=@F57C@?E]?6E^^$%~#*0|tsxp^x|v\a_ae_b`a\(p___a];A8Q 2=ElQQ DEJ=6lQH:5E9i`__Tj 96:89Ei2FE@j 5:DA=2Ji3=@4<jQ ^mk^7:8FC6m