The Art Basel and UBS Survey of Global Collecting 2026 reveals Gen Z as the highest-spending generation

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This year's survey explores how high-net-worth collectors begin building their collections, highlighting the influence of family, rise in younger generations' purchasing activity, evolving attitudes toward privacy, and the growing use of digital and AI-enabled tools for researching their purchases

NEW YORK, Oct. 8, 2026 /PRNewswire/ -- The Art Basel and UBS Survey of Global Collecting 2026 by Arts Economics, reveals fresh insights into the evolving behaviors and motivations of high-net-worth (HNW) collectors. Conducted by Arts Economics in collaboration with UBS, the survey draws on responses from 3,100 HNW individuals across 10 key markets: the US, UK, Mainland China, Hong Kong, France, Australia, Germany, Japan, Brazil and Singapore.

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